SeaWorld: Rebuilding A Brand

Wesley Donehue
May 31, 2018 · 2 min read

Push digital has come a long way over the years. What started off as a small digital political marketing firm with a few people wearing many hats, is now a rock-solid digital company made up of over 40 creative specialists, political gurus, and content creators that are battle-tested and ready for any brand or crisis management that comes our way (sometimes both).

This week, we took a hard look at the results we accomplished for SeaWorld.

The SeaWorld brand was deeply severed following the release of the documentary, Blackfish. And It wasn’t long before we had to step in to put out the fire. By creating a marketing campaign that took you behind-the-scenes and showcased the company’s work to improve our planet, SeaWorld’s brand favorability increased 7% in Q1 of 2018.

SeaWorld needed us. And we delivered. The spot we created “From Park to Planet” was rated the best travel ad on record — It improved SeaWorld’s brand, drove attendance, and cleaned up their tarnished reputation.

Click below to watch the video case study & follow this link to see our top-rated travel ad:

This is a true reflection of what we can do for our clients — we change perceptions, move products, and positively influence our clients’ agenda.

SeaWorld is one of many, and I can’t wait to see what’s next for us. Big things are coming our way; a new space, new clients, new Push employees… Stay tuned.

Wesley Donehue

Written by

Founder and CEO of Push Digital, a political and corporate digital agency. I write about politics and advocacy in the digital space.