What Corporations Should Learn From Political Campaigns: Get Shit Done
It’s all about getting shit done.
One thing I learned early on working in politics is the importance of task completion. I came into this already a hard worker (at age 15) but politics is an entirely different animal. From putting up yard signs to getting bumper stickers from the printer to calling TV stations, it was go-go-go and do-do-do every day. And no one wants to hear your stories about why something is half-done or late or the dog ate the latest poll results.
It’s, “Did you get it done?” Yes or no. Businesses, take note:
It’s not about meetings or conference calls. Yes, some are necessary. But what counts is ACTUALLY GETTING THINGS DONE. Writing and sending a fundraising email. Shooting, editing and posting a video. I’m a scheduler, as many of you know. The most precious commodity each of us has is time. And I don’t want to spend mine in endless meetings. I want to spend my time DOING, not talking abut doing.
I also want an agenda and a follow-up report. Everything is about action. What needs to be done and who’s doing it.
What I have observed is that corporations talk themselves in circles. Meeting after meeting after meeting, and the weekly meeting talking about last week’s meeting and then the next… I get it. It’s more complex in business, especially in bigger companies.
But campaigns need results ASAP. And businesses should expect no less. I can tell you this — corporate clients get no less from us. 37-year-old Wesley is like 15-year-old Wesley — I get things done. And so does my firm.
We’re not staffed with t-crossers and i-dotters. And your company shouldn’t be full of them. Surround yourself with people you can count on to get their hands dirty and GET THINGS DONE.
If you’re a meeting planner, have meetings. I named my agency Push instead of Sit On Your Ass because we get…see the trend here? We get things done.
That has to be the focus.