Wes Nichols

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Wes Nichols

551 Followers

Wes Nichols

The Post-Cookie World: Creating Device and Sensor-Based Marketing Measurement and Attribution.

Companies need to be more efficient at generating revenue than ever thanks to COVID and its aftermath. Measurement and optimization is key.

Apr 27, 2020

The Post-Cookie World: Creating Device and Sensor-Based Marketing Measurement and Attribution.

Apr 27, 2020

Wes Nichols

How Big Data Brings Marketing and Finance Together

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures…

Dec 6, 2016

551 Followers

2X Entrepreneur to Investor, Board Director & Advisor. Co-Founder/CEO: MarketShare (top predictive analytics SaaS). EY Entrepreneur of the Year. Comedy nerd

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