Wes SovisFacebook Advertising Metrics You Should KnowWhether you’re new to advertising on Facebook or an old hand when it comes to paid social marketing, one thing should be obvious: you…Sep 10, 2020Sep 10, 2020
Wes SovisTrending on Twitter? Not Always a Good Trend for MarketersOn the right side of Twitter’s user interface (at least, on your laptop) is, what should be, a marketer’s dream. The “What’s Happening”…Sep 3, 2020Sep 3, 2020
Wes SovisGet More Out of Your Virtual Event Sponsorship InvestmentAs events and meetings have gone virtual, event sponsors have had to change their approach to getting the most out of their sponsorship…Aug 31, 2020Aug 31, 2020
Wes SovisThe Fallout from the Pandemic Doesn’t Define YouIf you were around during 9/11, you know that there was an immediate, wide-spread sentiment of that the world had changed completely the…May 7, 2020May 7, 2020
Wes SovisWhat Do We Want to See When This Pandemic is Over?The best part about terrible events? Inevitably, they end. After six weeks of a simmering panic in the U.S., we’re finally realizing that…Apr 3, 2020Apr 3, 2020
Wes SovisI’m Giving Up Drinking For a MonthFirst off, I want to ease the concerns of the three people who will likely read this (mom, brother, maybe Mike Moss?) and say I don’t have…Mar 2, 2020Mar 2, 2020
Wes SovisMarketing, Ethics, and FacebookBack when I first signed up for Facebook in 2010, I don’t think anyone saw any ills associated with a company that basically served to…Feb 5, 2020Feb 5, 2020
Wes SovisWhat Your Industry Members Really WantAfter a few years of working in the association industry and being a member of almost a dozen different membership organizations, I…Jan 10, 2020Jan 10, 2020
Wes SovisThanksgiving and GratitudeEach year, we wait for the weather to start to get nasty before we meet up with our families in a centralized location to make sure…Nov 26, 2019Nov 26, 2019
Wes SovisWhat It’s Like Being a TwinWhen I tell people I have a twin brother, I usually get one of two questions:Oct 18, 2019Oct 18, 2019