We’ve spent very, very little money on marketing. One of the best ways we’ve found to stretch a dollar is promoting outside articles about Hitlist. We post the best performing articles to Our Facebook page and then ‘boost’ them with $$ to drive more visibility. These posts tend to perform much better than content we produce ourselves and then boost.
…icated at an in-person meeting — more off-the-cuff, haphazardly, a little all over the place. Here, I saw the power of clear writing as a means to get everyone on the same page, articulate a complex thought, and not waste a bunch of people’s time. Great remote leaders understand this, and utilize writing as a tool.