I have one issue with this post, Hugh.
Naomi Wilson
1

Can’t argue there are some brands in there, but my point was that it’s the experience involved in these activities that creates the connection (emotional or otherwise) rather than the product itself.

To reiterate, if you can create a memory from something (not doable with a shop-bought vase or cutlery set or whatever), that memory lives on, while a material gift expires or is disposed of.

I have no doubt JL are a good company to work for – they provide employees with the sorts of benefits many of their competitors don’t.