According to the stats by Statista, the number of smartphone users worldwide will reach about 2.87 billion by 2020. This whooping number describes how people are turning towards smartphone in every bit of their life. With the numbers growing, online businesses are also getting advantage as it effects their business growth positively. This shows that many online e-commerce sites are developing apps to bring more traffic to their site. Mobile apps aren’t new in the game and for past few years, online retails owners are building their own apps helping customers to shop from anywhere, anytime. Customers love shopping using smartphone, and so for the company this will certainly give a better chance to promote and gain customers.
Let us now check 3 reasons why online retail apps are the best:
1. Shoppers Prefer Mobile Apps for Browsing:
If your online retail site has responsive design, then it can be accessible on mobile. So developing a mobile app will boost the sales. Shoppers engage on their smartphone majority of the hours. E-commerce applications are convenient to use and so shoppers prefer mobile applications for shopping purpose.
2. Helps in Boosting Customer Loyalty:
Customers downloading your app show higher number of investment in your brand. By updating the app with new features helps the customer to stay engaged with the brand. It is being witnessed that customers using mobile app of the online retail brand, tend to return back for shopping. So developing an appealing mobile app for your online retail store will only increase sales, but also will boost the customer loyalty. You can increase loyalty by adding features like- Personalization, Push Notifications and Reward Systems.
3. Enhanced UX on App:
It is true that customers do visit again to your website if it has easy navigation. However, mobile apps do restrict in terms of layout, which can take away the interest of the customer. So when developing the app, make sure the site has enhanced UX making it easier to navigate through different pages. Check some of the designs of some success retail websites having apps. This will certainly give an idea.
About Whaaky.com:
Owned by Trade2Online Pvt Ltd, Whaaky is a popular online shopping destination. It works as deal site where deals go online on a daily basis. These deals are available from popular offline retailers across the country. From mobile and gadgets to apparels and fashion wears, Whaaky.com deals with all products.
