Dear Singaporean musicians… ‘Local’ music is dead; go GLOBAL instead!

WHABBY Music is a truly global online music community based in Singapore, created by the CITY65 Music team.
Our driving agenda is to give Singaporean musicians like you a powerful platform to spread your music far beyond our sunny shores, creating a thriving social media ecosystem for you to share your music to avid listeners worldwide.
WHABBY Music does things very differently. We are disruptors and innovators ALREADY changing how things are done — and we are only just beginning!

Here are some real stats!
Over the past month alone, our Facebook page has:
- Reached more than a million persons worldwide;
- Created engaging posts that have been shared, liked, and commented on more than 86k times;
- Earned almost 25k followers, with approx. 500–1000+ new daily Page Likes.
- A Facebook group that houses nearly 400 musicians & singers from all parts of the world.

Meanwhile, in a few short weeks, our Instagram has:
- Won over more than 5.5k active Instagram followers with just a handful of posts — with a rapid upward growth trend;
- Videos that have been viewed, ‘liked’, commented on, and saved on Instagramers’ phones more than a hundred thousand times and counting;
- High levels of community engagement via our interactive Instagram stories, polls, and ratings;
- Earned a global reputation as an appealing music exposure platform. We receive 20–50 requests daily from worldwide singers & musicians asking to be featured on our Instagram.

What impact have we had on Singaporean artists so far?
Over the past few weeks, we’ve filmed live music videos for Joie Tan, Miss Lou, LEW, Flame of the Forest, Dirty Perfect, Stillsunrise, Glen Wee, and Umar. Miss Lou & Joie Tan’s videos have already been posted on Facebook and Instagram, and the others will quickly follow.
How are they performing?
Miss Lou’s video, recorded for her original song ‘More Than Just That Bass’, was released on Sept 1 and has already:
- Been viewed 85,000+ times on Instagram, received 9.9k ‘likes’, hundreds of engaged comments, and been saved on the phones of over 4k IG users!

- Amassed 31k+ Facebook views with hundreds of shares / comments from engaged global persons!

- Even better, Miss Lou’s numbers just keep climbing! You can see it for yourself here.
Also check out Joie Tan’s similar success on our Instagram / Facebook accounts.
Most importantly, WHABBY Music has directly helped our Singaporean artists win over a legion of new fans from all over the world!
This is partly because we invest the time to personally engage in real conversations with the international people who follow us online, creating a true community spirit & unrivalled support for Singaporean talent.
Here are just some of the real fan messages that Miss Lou is now getting on a regular basis, in addition to her huge influx of new YouTube, Facebook, and Instagram followers.
As we expand, we will showcase even more of Singapore’s musical talent to the world! And, the best part is…
👍Uploading your video to WHABBY Music is free for all Singaporean musicians! 💖
Of course, there’s lots more technical stuff going on under-the-hood. We will be organising an exclusive launch party open to Singaporean musicians like you to let everyone in on a few more secrets about how we make things work. Leave a comment if you are keen to attend!
Finally, ‘local music’ — what’s that?!
We are extremely proud of music made in Singapore, but you won’t hear us use the term ‘local music’.
WHABBY Music is not limited to #supportlocal. Instead, we are a real #globalsupport network for Singaporean musicians, uninhibited by the same old ‘local’ music stigma.
The term ‘local’ limits us to a ‘small town’ mentality. In contrast, we don’t differentiate you from other worldwide artists. We don’t support you because you’re a ‘local’ musician; we support you, and want to empower you, because you’re talented — period.

The WHABBY Music Team
Beneath the umbrella of CITY65 Music, we are a lean team of three music lovers who fight like an army to spread your music to the world.
Other personnel include:
- Leonard Soosay | WHABBY Music’s Technical Audio Consultant
- Arvind Thevarju, Simon M. | Videographers
- Siti Khairunnisa | Video Editor
- Biddy Low | Cat Head Artist
- Ivy Tex | Make-Up Artist
- The Music Parlour Crew | Sound-Engineering & Live Recording Setup
Join the WHABBY Music Family!
Follow us on Instagram, subscribe to our YouTube, and ‘Like’ our Facebook page (hit ‘See First’ under Following to never miss a post). We also have a Twitter account. Also check out our official ‘WHAB-site’.
Keen to feature your music? Drop us a line here. For press, sponsorship, advertising, job / internship, and service enquiries, please contact us directly via this page.
