The question serves as a reminder to always assess the status quo. It is imaginative, and it begs us to envision a better version of what the status quo can be. …


The signs are there for decades but this pandemic has been left to draw its course.

The world has seen an exponential rise in morbidity from noncommunicable diseases such as cardiovascular diseases, obesity and diabetes in the past decade. This rise shares traits with a pandemic of infectious diseases, despite…


Bambara groundnut takes the centre stage in our mission as the key Future Fit ingredient. But what is Bambara groundnut and why are we giving this ingredient so much attention?

What is Bambara groundnut and where are they from?
Bambara groundnut or Bambara bean, also known scientifically as Vigna subterranean, is…


Our food system is flawed.

Humans can consume 300,000 different species of plants that can supply us all the essential macro-nutrients for us to survive, perform, and thrive [1]. Yet, we only rely on 50 crops from 97 plant species for 90% of all of our calorie intake globally. That is a mere 0.0003% of…


What if … foods could change the world one meal at a time?

Our story: The Nutritional Paradox

It was 2015. The five of us, experienced scientists and executives in the food industry, had enough. We had spent our career formulating and marketing ‘food’ for big companies and we were good at our jobs. However, we were conflicted. The ‘food’ we were producing wasn’t really… food. To make…

WhatIF Foods

We create tasty comfort foods that nourish us and our planet. https://whatif-foods.com/

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