Jun 8Ditch the “Target Audience” to Find the Problems Worth Solving3 principles of Inclusive Invention you can use to reshape the world — In the 19th century, Pellegrino Turri, unable to decipher love letters from his blind lover, invented the first keyboard. Similarly, Vint Cerf, best known as the father of the internet, started developing ‘email’ in part to communicate with his Deaf wife since they couldn’t use the telephone. It is unlikely…4 min read
Nov 16, 2017Getting experimental. 5 inspiring examples of experiments that have unlocked innovation- Innovation in 5By: Miranda Essex and Guerric de Ternay, Inventors at ?What If! Innovation At ?What If!, we’ve demonstrated countless times that experimentation is the way to gain confidence in whether a product or service will be successful in market. In this issue of Innovation in 5, we share 5 examples of…Startup3 min read
Oct 30, 2017Re-Inventing Retail as a 4D ExperienceBricks and mortar retail is being disrupted at an untenable pace, forcing brands to rethink everything from offering to business model. This isn’t a trend or market correction that will work itself out, it’s a permanent shift in consumer behavior that transforms the meaning of “the store”. To learn more…Retail1 min read
Oct 24, 2017Agile Economics: a new approach to commercial strategy for innovationBy Geoff Gibbins, Director, ?What If! Innovation Agile Economics is a new approach to commercial strategy that’s built for the uncertainty of innovation. Say goodbye to category analysis and fake-o-nomics, and hello to human-centric, real world analysis based on what you can learn from experiments. It’s critical to bring commercial…Innovation4 min read
Oct 19, 2017Best of both worlds? 5 companies who’ve developed a winning culture following acquisitions- Innovation in 5By: Miranda Essex and Guerric de Ternay, Inventors at ?What If! Innovation Acquisitions are a part of life in big companies. Done well, they provide a chance to refresh company culture, learn from new people, and mobilise a newly bolstered company behind a unifying vision. Done badly, they lead to…Innovation3 min read
Oct 17, 2017Stuck between Design Thinking and Lean Startup? Take a hybrid approach.By: Geoff Gibbins, Director at ?What If! Innovation The world of corporate innovation has transformed over the past several years. Of course it should. It’s innovation. There are now so many different kinds of innovation: design innovation, business model innovation, digital innovation. And so many ways to organize for innovation…Innovation3 min read
Oct 12, 2017Corporate innovation shouldn’t be this hard.By: Geoff Gibbins, Director at ?What If! Innovation After 25 years of making innovation happen within established organizations, we’re launching a new on-demand service to help make corporate innovation teams more successful. As the pace of change accelerates, innovation has risen to the top of the corporate agenda. And corporations…Innovation3 min read
Sep 28, 201725 Years of InnovatingBy: Matt Kingdon & Dave Allan, Founders of ?What If! Innovation Dear ?What Iffers!, clients, business partners, friends and families, Today ?What If! turns 25 years old. It feels like only yesterday that we scraped together what little money we had and swapped our corporate careers for this crazy adventure…Innovation3 min read
Sep 21, 20175 Ways Food Brands Are Growing in Saturated Markets — Innovation in 5By: Miranda Essex and Guerric de Ternay, Inventors at ?What If! Innovation In this issue of Innovation in 5, we explore how some food brands are shaking up a stagnant category and edging out competitors. 1. If you can’t swim against the tide, surf the wave The proportion of young people choosing to drink alcohol is today the lowest on record. …Innovation3 min read
Aug 24, 2017These Five Companies Are Reinventing Their Propositions. Here’s How — Innovation in 5By: Miranda Essex and Guerric de Ternay, Inventors at ?What If! Innovation Traditional products, brands, and services often fail to adapt to rapidly shifting consumer needs. The tension between needing to protect a formula of success, whilst reinventing and reinvigorating it, is often difficult to manage. Here, we look at…Innovation3 min read
