Information, inspiration & insight #015
everything between wonderful and weird from last week
A new video ad has been launched on Twitter called First View which will greet users as they first log on to the platform. For 24-hours each day, one brand will be able to grab this spot and every user will be shown the video of choice just once. Hopefully this new product, hailed as the Twitter equivalent of a ‘homepage takeover’, will be complemented by the algorithmic feed, whose aim is to make the platform easier and more worthwhile to users who don’t live on Twitter 24/7, and which will also pop up when users first open the app.
So you’ve manipulated your courgetti and the photo shoot’s done. It’s time to release the behind the scenes video footage to your Instagram followers. “Come Spiralise With Me” goes live and it’s getting a lot of likes, but how can you tell if people really love it and have engaged with it? Why, by checking the number of views it’s had, which Instagram now provides you with.
As a matter of fact, Music Business Worldwide notes that the service is now in 59 more countries than Spotify.
The music streaming landscape is now effectively segmented to the point where, as a consumer, it’s inconvenient to have just one streaming service. Having to pay for more than one streaming service is of course par for the course in video — long gone are the days where it makes any sense to make do with just Netflix.
Content is growing at an unprecedented rate because traditional advertising is getting disrupted at an exponential rate. Audiences are ignoring ads, cutting cable cords and downloading ad blockers like never before.
Great Big Story launched in October as an independent subsidiary of CNN. The news giant wants to mimic the success digital publishers like BuzzFeed and Vice have had with inspirational or edgy content on social platforms without being weighed down by the association with the parent brand, with its older-skewing audience. Its head of sales, David Spiegel, is even a BuzzFeed vet.
Larsen’s book is one of the inaugural titles from Editions at Play, a joint e-books publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched this week. With the mission of reimagining what an e-book can be, Editions at Play brings together the author, developers, and designers to work simultaneously on building a story from the ground up. They are the opposite of the usual physical-turned-digital-books; rather, they’re books that “cannot be printed.”