Information, inspiration & insight #023

everything between wonderful and weird from last week

Photo by Padurariu Alexandru — Unplash Project

Everything you need to know about Facebook’s 10-year plan

Facebook’s 10-year roadmap emphasizes its overall ecosystem in the first three years, products such as video, Messenger, WhatsApp, Instagram, Groups and Search through year five, and technologies including connectivity (drones, satellites, etc.), A.I. and VR and AR through year 10.

Facebook Wants You to Post More About Yourself

Share on Facebook Share on Twitter Facebook Inc. is working to combat a decline in people sharing original, personal content, the fuel that helps power the money machine at the heart of its social network, according to people familiar with the matter.

YouNow is the latest platform publishers are using to reach young audiences

Facebook Live may be all the rage now, but before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers from Refinery29 to The Huffington Post to MTV.

Twitter bags rights to live stream 10 NFL games next year

Twitter has closed a massive deal with the NFL to stream games live on the platform. The games will be simulcasts of the NBC and CBS broadcasts and live pre and post game Periscope streams will also be offered to fans. It’s been reported that Twitter has paid $10 million for the rights, small change compared to the $450 million that CBS and NBC have collectively paid. Hopefully this will boost Twitter’s active user numbers — and it certainly puts the pressure on to Facebook to come up with a similarly high-profile streaming deal.

Kik launches new chatbot shop

Want a lol but finding your friends boring? Need some beauty tips but Zoella was busy? Visit Kik’s new Bot Shop and you can download a new bot to chat you through the hard times. Bots are available for entertainment, customer service and shopping and due to Kik’s open API, developers are welcome to build new bots any time they like. 16 brands have already made bots including, Vine, H&M and beauty brand Sephora.

Research partnership shows how Facebook ads affect in-store sales

A partnership between Facebook and Tesco-owned research firm, Dunnhumby (GREAT name) means that FMCG brands in the UK will soon be able to see if ads they run on Facebook affect in-store sales. It will work by marrying Dunnhumby’s data bank of 17 million users with Facebook’s 37 million monthly active users and creating two groups — one which is served an ad and another control group which is not, and Dunnhumby will then observe the impact on sales. Ten different UK brands have already started to test the service and 60 percent of studies showed what Facebook has described as a “statistically significant sales uplift”. The move is similar to a previous Facebook partnership with Datalogix in the US, which foundthat in 70% of cases, $1 spent on Facebook results in $3 spent by consumers IRL.

Influencers know content and their platform better than you

(From l.) John Young, Andres B, Julz Goddard, Darren Lachtman and Ken Wheaton Credit: Rob Tannenbaum

If brands don’t let influencers be their own creative lead, their audience, which is what makes them valuable in the first place, will call them out and click “Unfollow.” Relinquishing creative control is a must. We recommend starting with some trust falls. — AdAge

Honda is making virtual reality branded videos

The brand will debut online videos that will let viewers experience what it would feel like to drive the ultra-fast Honda-powered, Dallara car. Their release is set to coincide with the 100th running of the Indianapolis 500 on May 29.

The Swedish number

250 years ago, in 1766, Sweden became the first country in the world to introduce a constitutional law to abolish censorship. To honour this anniversary, Sweden is now the first country in the world to introduce its own phone number. Call +46 771 793 336 and get connected to a random Swede, anywhere in Sweden and talk about anything you want.

The Mosquito Killer Billboard

Introducing The Mosquito Killer Billboard. A billboard equipped with a technology that attracts and kills the Aedes Aegypti mosquito.

The entire project technology is available online at Creative Commons license agreement, so anyone in Brazil or in the world can replicate the idea.

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