Photo by Bino Storyteller — Unplash project

Information, inspiration & insight #032

everything between wonderful and weird from last week

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

“We want brands to have a place where they can tell their stories in a better way” Imram Khan — Chief Strategy Officer, Snapchat

Facebook built an engine that understands text

DeepText can read and understand text as well as humans can in thousands of posts written in over 20 different languages every second (so, more and faster than humans can). As Mary Meeker reminded us last week with her Internet Trends Report, big data is only getting bigger. Cue The Police. — WeRSM

How BuzzFeed tracked reactions during EU debate on Facebook Live

The lineup included armed forces minister Penny Mordaunt, first minister of Scotland Nicola Sturgeon, UKIP leader Nigel Farage and U.K. prime minister David Cameron. Over the course of the afternoon each politician had roughly 40 minutes to answer questions from the audience and Facebook. BuzzFeed split these up into four separate videos as the social network only allows live streams that last up to 90 minutes.

Perpetually on the hunt for young men, brands are betting on eSports

ESports, with its young male fans, is becoming legit, and that means brands are jumping aboard. But they’ll have to face the reality of its trash-talking audience.

MTV gauges its Snapchat success using Twitter

Cross-platform sharing is a whole new level of engagement. MTV noticed Snapchat users taking screen shots of its Discover content and sharing it on Twitter, so they’ve begun using this data (plus analytics from Snapchat) to guide their decisions about future Discover content. — Adweek

Even National Geographic has caved to vertical video

From the fishing-where-the-fish-are department: With Snapchat Discover becoming an increasingly vital part of Nat Geo’s video and social strategy, the publisher can no longer ignore the ascent of vertical video.

22 Things From Mary Meeker’s Internet Trends Presentation That Marketers Need to Know

Are branded apps on the way out? Getty Images Venture capitalist Mary Meeker’s annual presentation always gets the tech industry’s attention as a gauge of where digital trends and marketing are and where they’re headed in the coming years, and this week’s presentation was no exception.

However, combing through her massive presentation is tough, so R/GA’s associate director of connections planning, Mickey Goldstein, went through all 213 pages of the deck and narrowed it down to the 22 points he thinks are most important.

88% of Euros viewers are second-screeners

The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by over 60%.

REI — #OptOutside Case Study — Gran Prix Promo & Activation

REI, an outdoor gear focused retailer, announced in late October that the company would close its stores on Black Friday and urged their employees to enjoy the great outdoors, instead.