Information, inspiration & insight #032
everything between wonderful and weird from last week
“We want brands to have a place where they can tell their stories in a better way” Imram Khan — Chief Strategy Officer, Snapchat
DeepText can read and understand text as well as humans can in thousands of posts written in over 20 different languages every second (so, more and faster than humans can). As Mary Meeker reminded us last week with her Internet Trends Report, big data is only getting bigger. Cue The Police. — WeRSM
The lineup included armed forces minister Penny Mordaunt, first minister of Scotland Nicola Sturgeon, UKIP leader Nigel Farage and U.K. prime minister David Cameron. Over the course of the afternoon each politician had roughly 40 minutes to answer questions from the audience and Facebook. BuzzFeed split these up into four separate videos as the social network only allows live streams that last up to 90 minutes.
ESports, with its young male fans, is becoming legit, and that means brands are jumping aboard. But they’ll have to face the reality of its trash-talking audience.
Cross-platform sharing is a whole new level of engagement. MTV noticed Snapchat users taking screen shots of its Discover content and sharing it on Twitter, so they’ve begun using this data (plus analytics from Snapchat) to guide their decisions about future Discover content. — Adweek
From the fishing-where-the-fish-are department: With Snapchat Discover becoming an increasingly vital part of Nat Geo’s video and social strategy, the publisher can no longer ignore the ascent of vertical video.
Are branded apps on the way out? Getty Images Venture capitalist Mary Meeker’s annual presentation always gets the tech industry’s attention as a gauge of where digital trends and marketing are and where they’re headed in the coming years, and this week’s presentation was no exception.
However, combing through her massive presentation is tough, so R/GA’s associate director of connections planning, Mickey Goldstein, went through all 213 pages of the deck and narrowed it down to the 22 points he thinks are most important.
The vast majority of Euros viewers say that they use additional devices to get online while they are watching TV. Mobiles are particularly key within this, being used by over 60%.
REI, an outdoor gear focused retailer, announced in late October that the company would close its stores on Black Friday and urged their employees to enjoy the great outdoors, instead.