Information, inspiration & insight #040

everything between wonderful and weird from last week

Facebook algorithm changes again to give ‘informative’ posts more weight

Facebook is altering the formula that determines what its 1.71 billion users see when they log into the social network to give priority to posts that make them feel informed.

It’s the latest in a series of changes to guide Facebook users to compelling content — be it status updates from friends, news articles about current events or the latest about their favorite celebrity — that sucks them in longer and keeps them coming back.

Twitter is opening up Moments to more creators

Moments have been created by our curation team and a select group of publishing partners but it’s always been our goal to open up this creative canvas to more people. Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone.

Instagram comments can be turned off

Right now, only influencers and celebrities can choose to do so post-by-post or per account. Soon, everyone will be able to. It may mean less monitoring for offensive messages, but it also means less engagement, making it less social and more promotional. — International Business Times

Twitter ads unlock secret content

But only if retweeted or replied to. A few questions: Is required engagement really engagement? Will users undo the interaction once they’ve seen the content? Haven’t Twitter ads been prompting this response for years? Is it too late now to say sorry? What do you mean? (Those last two are Bieber references.)

A New Way to Control the Ads You See on Facebook, and an Update on Ad Blocking

As more and more content has shifted to the internet, online experiences have improved dramatically, becoming more immersive and intuitive. But many digital ads haven’t kept up. We’ve all experienced a lot of bad ads: ads that obscure the content we’re trying to read, ads that slow down load times or ads that try to sell us things we have no interest in buying. Bad ads are disruptive and a waste of our time.

We’re announcing some changes to help with this problem. First, we’re expanding the tools we give people to control their advertising experience. Second, we’re providing an update on our approach to ad blocking on Facebook.

High-profile LinkedIn members posted videos

This is a popular and apparently effective new-feature rollout strategy. In 2013, LinkedIn used its own influencers to promote long-form blog posts. Facebook did the same to promote Live. Instagram is doing it now with comment controls. Long story short, we’ll all be able to post 30-second videos to LinkedIn soon enough. — Digital Trends

How Shazam is approaching the challenge of advertising to such a rapid user flow

It takes a user just a few seconds to identify a song in Shazam, then leave, making monetisation of user flow tricky. To offer a more attractive buy to advertisers, the music recognition service is looking at new ways to retain user attention.

eSports tournament streamed on Twitter

Reuters

The semifinals and championship game of “Counter-Strike: Global Offensive” aired on Twitter over the weekend, which seems a more natural fit than streaming ball-and-stick games. Speaking of, here’s a recap of NFL, NBA and NHL games airing there. We, and Twitter investors, await ad revenue numbers. — Engadget

Half of Instagrammers are Snapchatting

Instagram caught the attention of the media last week when it debuted “Stories” — a major new functionality that bears a striking resemblance to Snapchat’s own feature of the same name. Today’s Chart thus looks at the crossover between these two services and whether “Stories” could see the same success on Instagram as it has done on Snapchat.

Junior Gunners app

Arsenal’s new app is aimed at its 4- to 11-year-old fans. Two games can be played on it: “Pocket Player” (lasts minutes) and “Squad Boss” (lasts a season). With avatar players needing training and meals, we wonder if the app is an opportunity for brands who sponsor Arsenal to promote their products.

Artisto

It’s like Prisma, but for video. See McKinney on Tap below for a link to an in-depth article comparing Waterlogue, Prisma and Brushstroke. Not only is it technically helpful, it also spells out privacy concerns.

Care Counts™ Program — From Laundry to Learning

It’s like Prisma, but for video. See McKinney on Tap below for a link to an in-depth article comparing Waterlogue, Prisma and Brushstroke. Not only is it technically helpful, it also spells out privacy concerns.

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