Information, inspiration & insight #055

everything between wonderful and weird from last week

Photo by Ewan Robertson

Instagram multiple

With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Now, you can combine up to 10 photos and videos in one post and swipe through to see them all.

Snapchat Debuts AR Gaming With Improved Lenses

The app is receiving a new lens that integrates an augmented reality gaming feature.

The new feature has been introduced quietly (as is always the case with Snapchat) but some users are already reporting that there’s a game available within the ‘Princess and Queen’ lens. When selecting the lens, a new option will invite you to “double tap to upgrade filter.”

Medium introducing series

Readers spend almost five million hours per month on Medium.

We’re introducing a new type of story to Medium for readers who just can’t wait for that next post: Series. Series are mobile stories that can be added to over time and unfold card by card with the tap of your finger.

Youtube TV

The company announced a live and on-demand streaming TV service called “YouTubeTV” on Tuesday. The subscription, which will cost $35 a month for a family plan of up to six accounts, is expected to launch in the next few months in the U.S.

Facebook is pushing ‘reactions’ over ‘likes’

Facebook is updating its News Feed algorithm again, this time with an emphasis on your use of “reactions.”

According to the company, a reaction is a stronger indicator that you want to see similar posts to one you like.

Social accounts for third of online news

Pew Research Center surveyed more than 2,000 online news consumers about how they arrived at news content in their most recent web interaction.

It found that they had gone directly to a news website on 36% of the times they got news online, and to social media 35% of the times. They were less likely to access news through search engines (20%), emails/text messages from a news organization (15%) or emails/text messages from friends or family (7%).

Creating Ads that Engage Gen Z

Kantar Millward Brown was able to discern the drivers of creative greatness for Gen Z and understand the importance of how these vary across cultures.

The infographic shows the importance of humour, music and celebrity to Gen Z across markets.

DB Export — Sand Made From Bottles, Not Beach

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