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The Video Communications Revolution: a Communications WeekNY panel discussion

B.L. Ochman
Oct 14, 2015 · 2 min read

As part of Communications Week NY 2015, The Video Marketing Revolution kicks off on Blab on October 21st at 3pm EDT, and you’re invited to take part in the event. Subscribe to the Blab today!

A panel of video marketing superstars from major brands and agencies will discuss how they’ve integrated video into epic viral campaigns. Learn best practices, which platforms yield the best results, and what’s coming next.

Panelists include:

  • Bethany Simpson — Director of Partnerships and Brand Development ad:tech and iMedia Communications, who has conducted video interviews with more than 500 business leaders in digital and traditional marketing, technology, security, and finance.
  • Ian Chee — Chief Strategy Officer for MRY, whose clients include Coca-Cola, Visa, Microsoft, Sony and Adobe.

Hillel Scheinfeld — COO & Co-Founder of ViewBix, whose interactive video player is used by more than 80,000 companies to increase measurable ROI from their Twitter and Facebook ads.

In a panel moderated by B.L. Ochman, producer and co-host of the award-winning Beyond Social Media Show, we’ll discuss how adding video to the marketing mix increases engagement and ROI exponentially for brands.

And, of course, since the panel takes place on Blab, we’ll cover how brands can jump into Blab in these early days and be rewarded with the attention of audiences they can’t reach on other platforms.

As you’ll discover, the key is creating content with authenticity and value. Blab is no place for PR-speak

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