When you shouldn’t be list-building
I’m a huge advocate for list-building…
But there’s a time when you SHOULDN’T be focused on it.
For instance, let’s say your bank account is at zero and you don’t know where your next dollar is coming from — don’t worry about building a list.
There’s a much faster way that leads you to sales and it involves getting clients.
As you get clients, start writing daily about what your clients are telling you so that you can communicate those stories to help attract future clients.
If you have a list already (for whatever reason), send those stories or simply post them on medium or linkedin.
Now, as you start getting the clients filing in and a few dollars in the bank, you have to look at your workload and start to shift to longer term tasks.
That’s when list-building and email marketing really comes in.
At this point, you’ll have a backlog of content you send to your subscribers and you’ll be the obvious choice to buy services and digital products from.
There are many finer points to this (like handling unsubscribes, guaranteeing your audience opens, reads, and clicks links in your emails) that you’re going to need to know as you start emailing.
In fact — there’s a fundamental mindset you MUST have if you want to be successful with email in the long run.
The other day I sat down with Liam Austin from the Email Success Summit to tell him the exact way to handle those things.
Although you can’t get free tickets anymore, my interview is up for you to watch — but only for the next 48 hours.
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