When your product falls right on it’s a-$-$

When you’re selling products and coaching services online it seems like there are one of two results…

The first is that people rush to buy your product,

and second is that it falls on it’s a$$.

A few months back I was walking around a rainy San Francisco and I heard this:

“Umbrellas — 7 dollars.”

At the time, everyone around me was soaking wet and it was starting to rain harder.

Which got me thinking…

Half of success in business (IMO) is simply selling your audience what they’re already buying.

It doesn’t matter if you’re offering coaching or consulting services or selling products online or in person –

– if you’re selling something no one values they will NEVER BUY.

(and if they do, you can count on high return rates,

buyers remorse,

and for them to never come back you again)

When you get inside your market’s head and know them

the answers to the above are practically handed to you.


most “find-your-avatar-style” exercises often leave you even more uncertain of who you should target.

(and there’s nothing worse than wasting time and money targeting the wrong people)

Tomorrow (and through the rest of the week) you’ll hear about a new product I’m offering to help you zero-in on your target profile and avoid wasting priceless time creating the wrong products and services.


anyone who signs up (or refers a friend who signs up) this week has the grabs at some stuff I’m not offering anywhere else.

In the meantime,

checkout my monthly program for building and monetizing your email list.


Jeremy Montoya

This post was originally sent out to subscribers of my daily email newsletter. Subscribe now to get daily advice for how to grow a responsive email list hungry for your products and services.