A User Guide for LinkedIn Pages: Showcase Page

Post it Note with LinkedIn written on it.
Screenshot of an example of a LinkedIn Page: Adobe Photoshop
Example of a LinkedIn Page: Adobe Photoshop
Screen shot of an example of a Showcase Page: Adobe Creative Cloud
Example of a Showcase Page: Adobe Creative Cloud
  1. You will also need to have a company LinkedIn Page. If you don’t have one, you can learn the steps to create one here.
  2. In order to create a Showcase Page, you will need to be an admin of your company page. If you created the company LinkedIn Page, you will already have admin access. If the company LinkedIn Page already exists, then you will need to be granted admin access by the owner on your team.
  3. If you’ve made it to this step, it means you’ve got your LinkedIn account, a company LinkedIn Page, and admin access to create your Showcase Page.
  4. Go to your company page and click the Admin Tools drop down menu.
  5. On the dropdown menu, select Create Showcase Page.
  6. Type in your Showcase Page name and your LinkedIn public URL. Click Create Page.
  7. Upload your logo and add a tagline.
  8. Add buttons to your page header. This button serves as a call to action to invoke users to take an action when on your page. LinkedIn automatically suggests that you include a follow button for your parent LinkedIn Page. There are other custom buttons that you can choose from like Contact us, Register, Sign up, Visit website, and Learn more.
  9. Fill in the overview section which includes questions such as: Company description (2,000 character limit), Website, Phone number, Industry, Company size, and Year founded
  10. Next, add your location. You can include multiple locations if applicable.
  11. Select three hashtags that you want to add to your Showcase Page. These hashtags will appear on the right side of the page.
  12. Lastly, upload your cover image. The recommended size is 1536 x 768 pixels.
  13. Click save.

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Wheels Up Collective Marketing Agency

Wheels Up Collective Marketing Agency

Wheels Up Collective is a full-service, boutique marketing agency that specializes in helping B2B companies grow.