8 Things You Need to Know About SEO
Are you confused about search engine optimization (SEO)? You are nowhere near being alone! While you probably know why SEO is important to your website and your online presence in general, so is the scope of your knowledge, and that’s okay!
SEO is confusing, and not just because the “rules” change from time to time. There are a lot of rules and, well, it can be very technical. Read on to know about those 8 things you need to know about SEO services and why SEO is important for any website or online business.
SEO is different from paid search
Many small business owners think that SEO is paid search and that’s it. When we talk about SEO services, we are talking about organic search. Organic search is free and happens when you optimize your website for more traffic. Paid search refers to ads that appear at the top of search results.
SEO can do a lot, but it is not a panacea
Many people think, “If I optimize my website, I will be at the top of the search rankings and get all this free traffic right away.” Optimizing your website correctly is key, although it is only part of the equation.
SEO is a marathon, not a sprint
SEO is a marathon that requires you to regularly post really good shareable content on your website and link other reputable websites to your website. It also requires ongoing care and maintenance to function properly. This takes time.
SEO requires keyword research
Part of optimizing a website is optimizing keyword phrases — what phrases do people use to find it? If you don’t know, your website cannot be optimized.
If a reputable company offering SEO services does keyword research for you, you will find that it is both an art and a science. You may find that a phrase that you think is important is not used at all, or is used all the time (too much competition is not good). You can also find out what keywords your competitors are using — always good to know!
SEO is not just about keyword stuffing
By keyword stuffing we mean overusing a keyword on one page or your entire website. Google will penalize you for the excessive use of keywords; It seems lazy to them. A good SEO company will tell you how often to use your keyword so you don’t get into trouble.
SEO is all about mobile devices
This spring, Google changed its algorithm and sent shockwaves through the system. As we increasingly search for and access information on our mobile devices, now you basically need a website optimized for mobile devices. If you don’t, you will suffer.
SEO is about great content too
Your website is not the field of dreams, you cannot just build it and walk away. Google likes new, high-quality, and valuable content, but many small business owners will start a blog, write two posts, and then never write again. Unless you have a web writer on your team, reach out to a professional who can write and publish content for you on a regular basis.
No one can guarantee you a higher ranking
Be very careful when dealing with someone who guarantees you an instant higher ranking in search results. Companies that promise to do so in some way are messing with the system and if they use black hat tactics (which are very bad), their website could be shut down and so can be yours if such tactics are used on your site.
Conclusion
We hope this blog would have helped you in understanding why SEO is important for any website or an online business. If you’re looking to hire a company for offering it’s SEO services then we’d suggest you to opt for Whitehat Codes which is a India-based WordPress and SEO agency offering it’s services worldwide and is known for its 100% success rate.