Don’t take it from us, it’s McKinsey who acknowledges it. Online interactions and e-commerce increased during the pandemic and that raised users’ expectations, since consumers were more exposed to personalisation techniques, providing them outstandingly relevant content. …

General considerations to feed your curiosity right away but we strongly recommend you to read the whole article. Several studies show that the standard online behaviour has changed with COVID-19. …

Several studies have stated how video can boost businesses, from HubSpot, to Wyzowl or Statista. Let’s take a deep dive into the data that tells us why you should invest in video advertising. Big numbers always get our attention, so here it is: Ad spending in the Video Advertising segment…

5 strategies, 4 examples.

Recession and inflation are here so no analysis is a pessimist projection, it’s a real one. …

Who is buying what online? — Online shopping is very popular and it has transformed consumer behaviour. On the one hand, consumers appreciate the convenience of being able to shop anytime anywhere, having access to a broader range of products; on the other hand, comparing prices and sharing opinions through websites or apps turned into part…

Changing times bring new ways for brands to engage with their customers, and therefore, methods also change. But some methods shouldn’t change and Hybrid marketing is here to make it clear. How many times were you positively surprised by the timeless working solutions presented to you by your grandparents? Even…

One of the EU’s top goals is digital transformation. The European Parliament is assisting in developing policies that will strengthen Europe’s capabilities in new digital technologies, open new opportunities for businesses and consumers, support the EU’s green transition and help it achieve climate neutrality by 2050. …

First comes first, what is the General Data Protection Regulation (GDPR)? The GDPR is a comprehensive policy that standardises data protection across all EU member states. The GDPR has a vast territorial scope and will apply to any organisation that maintains the personal data of EU residents, regardless of where the firm is registered. The GDPR compels enterprises to establish adequate…