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WhiteKube
WhiteKube

42 Followers

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Aug 11

Google 4 — what’s beyond the universal version of Analytics?

We have all been impacted by some form of information regarding Google Analytics 4, right? And the big red news tells us that you need to hurry up rethinking all your marketing! And if you thought you were free from Google Tag manager, think again! But how? Why? When? Those…

Google Analytics 4

3 min read

Google 4 — what’s beyond the universal version of Analytics?
Google 4 — what’s beyond the universal version of Analytics?
Google Analytics 4

3 min read


Jul 12

Personalisation (through AI) matters more than ever

Don’t take it from us, it’s McKinsey who acknowledges it. Online interactions and e-commerce increased during the pandemic and that raised users’ expectations, since consumers were more exposed to personalisation techniques, providing them outstandingly relevant content. …

Artificial Intelligence

5 min read

Personalisation (through AI) matters more than ever
Personalisation (through AI) matters more than ever
Artificial Intelligence

5 min read


Jun 1

When to advertise online? 7 main considerations

General considerations to feed your curiosity right away but we strongly recommend you to read the whole article. Several studies show that the standard online behaviour has changed with COVID-19. …

Online Advertising

7 min read

When to advertise online? 7 main considerations
When to advertise online? 7 main considerations
Online Advertising

7 min read


Apr 24

Why you should invest in video ads

Several studies have stated how video can boost businesses, from HubSpot, to Wyzowl or Statista. Let’s take a deep dive into the data that tells us why you should invest in video advertising. Big numbers always get our attention, so here it is: Ad spending in the Video Advertising segment…

Video Ads

7 min read

Why you should invest in video ads
Why you should invest in video ads
Video Ads

7 min read


Mar 14

User generated content (UGC) and its monetisation

5 strategies, 4 examples.

User Generated Content

6 min read

User generated content (UGC) and its monetisation
User generated content (UGC) and its monetisation
User Generated Content

6 min read


Jan 31

How have 2022 ecommerce trends shifted in the face of an economic crisis?

Recession and inflation are here so no analysis is a pessimist projection, it’s a real one. …

Ecommerce Trends 2023

6 min read

How have 2022 ecommerce trends shifted in the face of an economic crisis?
How have 2022 ecommerce trends shifted in the face of an economic crisis?
Ecommerce Trends 2023

6 min read


Dec 13, 2022

E-Buyer Statistics

Who is buying what online? — Online shopping is very popular and it has transformed consumer behaviour. On the one hand, consumers appreciate the convenience of being able to shop anytime anywhere, having access to a broader range of products; on the other hand, comparing prices and sharing opinions through websites or apps turned into part…

Ecommerce

6 min read

E-Buyer Statistics
E-Buyer Statistics
Ecommerce

6 min read


Nov 7, 2022

What is hybrid marketing — and why should your business consider it?

Changing times bring new ways for brands to engage with their customers, and therefore, methods also change. But some methods shouldn’t change and Hybrid marketing is here to make it clear. How many times were you positively surprised by the timeless working solutions presented to you by your grandparents? Even…

Hybrid Marketing

5 min read

What is hybrid marketing — and why should your business consider it?
What is hybrid marketing — and why should your business consider it?
Hybrid Marketing

5 min read


Sep 27, 2022

European Digital Transition and its opportunities

One of the EU’s top goals is digital transformation. The European Parliament is assisting in developing policies that will strengthen Europe’s capabilities in new digital technologies, open new opportunities for businesses and consumers, support the EU’s green transition and help it achieve climate neutrality by 2050. …

Digital Transition

8 min read

European Digital Transition and its opportunities
European Digital Transition and its opportunities
Digital Transition

8 min read


Aug 30, 2022

Still don’t understand GDPR?

First comes first, what is the General Data Protection Regulation (GDPR)? The GDPR is a comprehensive policy that standardises data protection across all EU member states. The GDPR has a vast territorial scope and will apply to any organisation that maintains the personal data of EU residents, regardless of where the firm is registered. The GDPR compels enterprises to establish adequate…

Data Protection

7 min read

Still don’t understand GDPR?
Still don’t understand GDPR?
Data Protection

7 min read

WhiteKube

WhiteKube

42 Followers

Digital Marketing for everyone, everywhere — www.whitekube.com

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