Phygital is born from the combination of the words physical and digital. It is the link that connects these two universes. The goal is to transfer the best aspects of the physical consumer experience to the digital world and vice versa. At the peak of the COVID-19 pandemic, this word…

Following the concerns on data protection that started prior to the GDPR debate, the end of third-party cookies was announced and is soon to be extinguished. First-party cookies are the alternative but, relying solely on them, is making businesses rethink their marketing and sales strategy to understand their consumers. …

Everything starts somewhere, in a specific way, with a specific strategy and ends up evolving through several different paths. Some are predicted and consequence of work, some unforeseen, consequence of luck and the unexpected. However, it’s 10 years of WhiteKube, an amazing path that has brought us to where we…

Shopping online is entering a whole new era with live shopping and COVID-19 gave it a hand, especially when we are talking about European markets. In fact, a Forrester study points out that 70% of buyers in Europe are now ready to experiment with different forms of shoppertainment: ● Live…

The importance of building high-quality links has never been higher. Click, click, click. How many links have you “clicked” to get to this article? How many more will you be clicking today? The web is made of links. We know it, Google knows it and so should every marketer out there — especially if they’re worried about creating a robust link building strategy. According to Google, links remain on the top three…

The customer is always right. This well-known motto, popularized by pioneering and successful retailers such as Harry Gordon Selfridge, John Wanamaker, and Marshall Field, has been used for over a century and can be seen as the kickstart of customer experience. Over the years, customer experience evolved, as new products and technology were introduced. New…

70% of companies invest in content marketing, which could include visual marketing strategies (Hubspot) Marketers, content producers, brands, and consumers have come a long way since 2000 — the year blogging started gaining popularity. One can say blogs were the starting point of the content marketing revolution and, in 2020, this kind of marketing effort evolved to be much more than just blogging.

NordVPN used performance ads on YouTube to drive conversions and increase brand presence and awareness. In 2019, a Forbe’s article stated that “Performance video is the future of marketing”, thanks to features like higher conversion rates and reaching a wider audience. …

How (and why) blending emotional and actual ROI means more sale success. Return on Investment (ROI): a term you probably learned about 5 minutes into your first class in business school. This essential insight for any marketer is also the go-to metric when it comes to measuring performance. It’s built…