Brandon Hunter
A UI/ UX Designer at @intridea. Have a fondness for video games, user experience, responsive design, and other snippets of nerdery. Views are my own.
How Unique Should Your Product’s UX Be?
When Reinventing the Wheel Does More Damage than GoodThere is no doubt that a unique, efficient, fresh UX will set your product apart. With that said, I’ve been thinking a lot about the uniqueness of a product, especially when compared to the UX of competitors and products that exist in the same markets/devices/whatever. The idea that triggered my writing all of this down is Netflix, Hulu Plus, and Amazon Prime Video, all living on my PS3. These three distinct products are technically not competitors as they serve different markets.Brandon Hunter2 min read