How to Create a Highly Effective Website Design for Your Growing Brand

The gist of it:

• High-performing websites are designed for a specific purpose, and optimized for user experience, conversions, and revenue.
• Template websites like Wix and Squarespace are designed to provide high performance, but they might not be the best option for businesses that need a unique brand identity.
• Platform-agnostic website design is a concept that refers to software products running equally well across many platforms. It allows businesses to reach a wider audience and provide a seamless experience across different devices.

Your website is like your brand’s FaceTime to the world, so it’s got to make a great first impression. That means your website design has to be on point and easy to use, especially for those “just curious” customers who could turn into buying ones.

What do we mean by a “high-performing” website design?

A website design can turn users off when using them is overwhelming or complicated. Websites that are highly performing have certain characteristics in common.

It moves the needle (improves performance, speed, and conversions)