How to Win Big with the Secrets of Personalization Marketing

Deborah White, White Wings Media
9 min readApr 11, 2023

Highlights:

  • Personalization is a powerful tool in marketing, increasing customer engagement and conversions.
  • People-based marketing involves targeting individuals based on their unique characteristics and behaviors.
  • Gathering and analyzing customer data is essential for effective personalized marketing campaigns.

Are you struggling to make a real connection with your clients through your marketing efforts?

The key to creating a successful marketing strategy is personalization. By segmenting your customers and using personalization marketing, you can create targeted and effective campaigns that resonate with your audience. Let’s explore the power of marketing personalization and provide examples of how businesses are using it to drive engagement and conversions.

Per Epsilion’s 2018 research study:

80% of people prefer to do business with a company that offers personalized experiences.

Image Source

Customer Targeted: The Power of People-Based Marketing

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Deborah White, White Wings Media

Deborah has been ghostwriting for the SaaS/PaaS, Marketing, and Career industries. Check out my new Email Strategies eBook here https://whitewingsmedia.com/yclk