Master Branding and Increase Sales
Branding is the way your customers identify your business. It is how your customers recognise and experience your business. Your brand should reflect what your business stands for and what sets it apart from your competitors. A strong brand will help customers to remember your business and feel greater confidence that your products or services will suit their needs which is why having an effective branding strategy is very important. In this blog we discuss some basic principles behind building a successful to produce sales.
1. What does your Brand stand for?
Start by identifying what your brand stands for. Consider the size of the market and who your potential customers are and research these customers and learn their needs, habits and desires. Creating a strong brand involves in-depth market research to work out why customers should be attracted to your business. Link these needs and desires back to your brand. Think about what the key messages you want to communicate about your brand with your marketing efforts.
2. Be convinced of your own Product
The secret to successfully selling your product or service is simple, it begins when you realise that you need to use your product or service yourself. The first sale is always to you. If you’re not absolutely convinced of the value you bring to your customer, why should your customers be convinced? Customers will buy with three elements in mind quality, price and service. An easy rule to remember to bring value to your customer is to offer $1.50 value whenever a customer pays $1.
3. Great Brands are built over time
There are relationships that are rock solid because they have been earned by having an exceptional product or service. While you need to have a high degree of persistence when selling and marketing your product, you must make sure that the product offering is exceptional before simply being persistent about pushing their product.
If the product you are selling is the best in its segment for a price that is set fairly, then the sale should be the easiest part. It won’t require higher than reasonable degrees of persistence to sell and, certainly, there won’t be the need to “ram it down the throat” of potential buyers. Great brands are built over time.
4. Networking and Personal Branding
To market your product effectively, you must establish credibility and develop personal contacts, which begin with effective lead generation. One of the most effective technique is to use your networks to get referrals. The more well-known you are the more you can expect to gain referrals. Pay attention to the care and the feeding of the long-term relationships in your network; nurture them and keep them strong and healthy.
Become a thought leader in your market and on your own personal brand. Offer educational content and engage your potential customers. You can use social media to spread the word through content. In order to build trust and a sufficient online following, you will need to post fresh, relevant and quality content often. After you have developed expertise and trust in your market, potential customers will be happy to start trying your products or services you offer.
5. Use the Power of Social Media
Social media has become a platform that is easily accessible to anyone and anywhere. It offers a cheap, convenient and efficient platform for marketing and sales professionals to grow brand awareness, implement marketing campaigns, attract new customers and build stronger relationships with existing customers. Whether it be using Facebook, Twitter or LinkedIn use social media as a platform to get your message across. Leveraging the power of social media selling will help elevate your audience and customer base in a significant way.
If you found this blog useful, please have a look at the rest of our brief but straight to the point sales blogs found on www.whizleads.com. Whizleads is an app designed to increase sales through lead generation and sales intelligence. With Whizlead’s sales intelligence and lead generation features users can proactively generate and research their leads and gather customer intelligence.