Maybe they should be more involved in research that shows dieting is the most damaging thing you can do to your body. Dieting is a behavior driven by self-esteem, the media, peers, etc. it would be better if they did research that delved into the susceptibility of a person to succumb to the pressure of going on a diet.
What they’re proposing is to subject people to social pressure of going on a diet in the first place. The scientific process they’ve established is faulty. The hypothesis should be, “What is the probabilty we can use social pressure to get 100,000 on a diet?”, not “What is the probability that dieting/weight loss is linked to a gene?”
Good lord who runs their research department!