This seems related to the ‘two rules/two myths of desire:
When I started this blog, one of this first myths I wanted to tackle was that women weren't horny. (My counter-evidence…pervocracy.blogspot.com
and (alas, Figleaf’s original blog appears defunct):
Filed Under: Tagged With: noseriouslywhatabouttehmenz, fiat, GoDaddy, hegemonic heterosexuality, M&M's, male…goodmenproject.com
Positing that, socially and societally speaking, Western culture doesn’t admit to the physical desirability of men, that the fact of *being* desirable is an explicitly feminine trait.