This is most true of information, and there’s a surefire way to fight it: Buy information. When you buy information, you flip the economics. Instead of incentivizing people to try to steal your attention with clickbait titles and articles of dubious integrity — all for the sake of selling your eyeballs to an advertiser, or raising another round of funding — you incentivize them to create something you value enough to pay for it.
“Free” is expensive
David Kadavy

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