Worldwide Brands Review 2018 (plus Discount) — What is Worldwide Brands and Is It Worth The Money?

Last updated on: October 8th, 2018

This Worldwide Brands review will cover what Worldwide Brands (WWB) is, how to use it to find wholesalers and drop-shippers, the good and bad points, and the discounts available if you join Worldwide Brands.

But if you are looking for the $50 Worldwide Brands discount, you’re in the right place too — here’s the discount link, but please read this review too.

Worldwide Brands Review: What is it?

Worldwide Brands is a directory of certified drop shippers, wholesalers and manufacturers. There are about 8,000 suppliers in total in the WWB database, and between them they have over 16 million products listed that you can search through in the members area.

Worldwide Brands has roughly an equal number of drop-shippers and wholesalers. They do not specialize in just one type of supplier — and have several million products from each type.

Worldwide Brands does, however, offer something unique among directories — ‘light bulk wholesalers’ — which I will talk about in more detail later in this Worldwide Brands review.

Within the Worldwide Brands members area you can search for products or suppliers by keyword, brand, product type (e.g. ‘bamboo socks’), supplier type and location. There are a lot listed, so being able to search is a useful feature.

Worldwide Brands is by far the largest directory of products — the closest competitor is Salehoo, which has a similar number of suppliers, but only lists about 2.5 million products on their site, compared to over 16 million (as of 2018) in the WorldwideBrands database.

All of the wholesalers and drop shippers in the WWB directory have been researched by their staff, who place test orders and visit the supplier’s warehouse/offices to check they are legitimate. Because of this Worldwide Brands is able to guarantee that all their suppliers are reliable and risk free to deal with.

Worldwide Brands has strong links to eBay. It’s the only directory to be officially certified by eBay, and was founded in 1999 by Chris Malta — an eBay power-seller who also published a book about selling on eBay in 2006.

The company is based in Florida, and although they list suppliers from around the world, their focus is on suppliers to customers in the USA and Canada.

Membership is not cheap — it costs $299 for lifetime membership (although there are some discounts available — here’s a link I found to get $50 off).

Click here to find out more about World Wide Brands.

Why join wholesaler/dropshipper directory anyway?

Before I talk more about Worldwide Brands, I want to quickly mention a few key points about supplier directories in general.

There are two reasons why eBay sellers and online businesses use directories to find drop shippers, wholesales and manufacturers:

1. Because it’s much faster and easier to find suppliers

2. You can avoid scams and unreliable or counterfeit suppliers

Because directories go out and find wholesalers and dropshippers it’s much easier to find suppliers for a product in a directory than starting from scratch on Google.

All the suppliers are in one place, so you can search for a product and immediately get a list of who has it in stock.

You also know that a supplier found thorough a directory will be reliable because they have all been researched and tested before being added to the directory.

Worldwide Brands conduct the most in depth research into suppliers before certifying them — including visiting their warehouse/offices and placing anonymous orders to test new drop shippers and wholesalers.

WorldWide Brands Review - Member’s Area Preview

The screenshot below is an example of the search results you’ll find in the World Wide Brands members area after joining:

The search results are listed down the middle of the page and include the name of the supplier, ‘wholesale type’, where they ship to and their contact details.

For example, if you searched for “dog leads”, you would see a list of wholesalers and drop shippers that sell them at trade prices.

At the bottom left you’ll notice a “can’t find it” icon. That’s where you can ask someone at Worldwide Brands to find a supplier for you, or if they don’t currently have one already among the 16 million products listed, they will usually offer to find and add one for you.

Along the side of the page there are options to filter your search — you can set it to show only the wholesalers that sell in ‘light bulk’ (more about that later), or just the drop-shippers. There are also options to filter by country, category, etc.

Click here to see a preview of Worldwide Brands now, or watch this video preview:

Click here to find out more on the official World Wide Brands site.

What are the good points about Worldwide Brands?

Worldwide Brands is the largest directory of wholesale products — there are over 8,000 wholesalers and drop-shippers and 16 million products listed — much more than any competitor.

Salehoo, for example, lists 2.5 million products and Doba has 2 million.

Last year (2017) additional suppliers with about 500,000 products were added to WWB, so it is still growing and up to date.

Worldwide Brands has about the same number of wholesalers and drop-shippers — which is good if you’re new to e-commerce.

Most of Worldwide Brands’s wholesalers offer the option of buying in ‘light bulk’ as well as ‘bulk’.

‘Light bulk’ suppliers have low minimum orders, usually around $150–500. So you can buy quite small amounts from most wholesalers in Worldwide Brands — but still benefit from lower wholesale prices.

Worldwide Brands is especially designed with online businesses in mind — and their suppliers are very happy to work with small and new online stores and eBay sellers.

Possibly the best feature of WWB is that they research all their suppliers in detail and guarantee they are all reliable, so you can buy without risk.

A problem with all directories is that it can be difficult to find wholesalers and drop shippers that are cheap enough to resell their products for a profit on popular online marketplaces like eBay and Amazon.

But this is why Worldwide Brands being the only directory to be eBay certified and founded by a former eBay power-seller matters.

This plus the fact that World Wide Brands has millions more products than any other directory means you will often find lower prices in WWB than anywhere else.

And as WWB gives you the contact details for each supplier, you can contact them directly, build relationships and negotiate on prices — saving money by cutting out the middleman.

Click here to see a preview video of the Worldwide Brands database

When searching for products, Worldwide Brands customer service can be very helpful — if you can’t find what you’re looking for they will send you a list of suggested suppliers, and if there are no suppliers for your search they offer to go out and find them.

That’s why there are some obscure niches covered in WWB — members have requested them and suppliers have been found and added.

Some recent examples I’ve seen are suppliers for ‘Insulated Cups’, ‘Stand Up Paddle Boards’, ‘Chicken Coops’, and ‘Diversion Safes’.

It’s also the reason that many suppliers listed on Worldwide Brands cannot be found elsewhere — on Google or in other directories.

They also cover all the major categories — including tech, jewellery, clothing, electronics, etc. WWB lists suppliers for both major brands and generic goods.

WWB list suppliers from around the world, but they are strongest in the USA, China, the UK, Australia and Canada.

There is a 60 day money back guarantee with Worldwide Brands, so if it’s not what you are looking for, you can get a full refund easily.

Click here for more about Worldwide Brands

What are the bad bits?

The main downside to Worldwide Brands is the fee to join at $299, which is a lot of money (*update: I found a $50 off link here*).

But consider this: Salehoo is $67 a year and Doba is between $29 and $249 a month, which works out to between $348 and $2,988 per year.

The $249 membership fee for WWB is a one time payment for lifetime access and there are no recurring payments or hidden costs, so it works out cheaper in the long term.

Also, per product listed Worldwide Brands is the cheapest — as it has 16 million compared to Salehoo’s 2.5 million and Doba’s 2 million products.

It’s still expensive though, so if you do join use this discount link to make it cheaper.

Worldwide Brands Review Summary

Worldwide Brands Review: The Good vs Bad Features

In my opinion Worldwide Brands is the best directory for eBay sellers and online businesses looking for drop shippers, wholesalers and manufacturers — including both the large scale bulk suppliers and ‘light bulk’ wholesalers.

There are some negatives, but more positive points.

Conclusion: Is World Wide Brands worth joining?

Worldwide Brands is not cheap to join, but if you are starting a business selling online or on sites like eBay then it’s an investment worth making.

The initial membership fee of $249 ($299 without discount) is high, but WWB is the directory with the largest number of products by far — 10 times the number of the closest competitor — and with that comes the ability to find lower prices and better deals than anywhere else.

They have a large number of drop shippers and wholesalers, dealing in both bulk and light bulk, to choose from and it’s probably the easiest way to find low priced and reliable suppliers.

WWB comes with two guarantees — a money back guarantee for 60 days, and a guarantee against scams — WWB guarantee that there are only legitimate suppliers in their directory.

Click here to find out more about World Wide Brands and here for the $50 Worldwide Brands coupon page.

Worldwide Brands discount code — $50 off the regular price

FAQ and notes about World Wide Brands below

My full worldwide brands review is above this content.

Main Worldwide Brands Review FAQ

In addition to my Worldwide Brands review above, I’ve received a few questions and seen more on forums and social media that I have tired to answer as best I can below. Do leave a comment if you have any other questions I’ve missed though — I’ll be happy to answer it!

How much does WWB cost?

Membership to the WWB directory costs $299, or $249 through one of the Worldwide Brands discount coupon links in my review above.

This is the fee for lifetime membership — not an annual or monthly fee like other directories, and comes with unlimited access to the World Wide Brands database of wholesalers and drop shippers for life.

How many wholesalers and drop-shippers are listed in the WWB directory?

There are about 8,000 wholesalers and drop shippers, and (as of 2018) over 16 million products listed in the searchable WWB database.

Can I buy products cheap enough on WWB to sell on eBay for a profit?

I cannot guarantee that WWB will list a specific product at a specific price, but as they have by far the largest database of wholesalers and dropshippers by products listed it’s probably your best chance of finding the cheapest supplier — there are over 16 million products in their database so there is a lot of competition between suppliers and that helps drive prices down.

The support team at Worldwide Brands are also very helpful, so if you get stuck contact them for some free advice about finding what you’re looking for. They are often willing to search for suppliers for you.

Why write another Worldwide Brands review?

This is my Worldwide Brands review — it’s based on my knowledge of the product and my own opinion about how good or bad it is.

I thought there were some good reviews online, but they did not all give WWB a fair assessment. Many just promote cheaper alternatives, when in my opinion WorldwideBrands is the best directory on the market — despite having a very high initial membership fee.

Please note that if you purchase WWB through the links on this page, I may receive a commission.

Does Worldwide Brands list suppliers of X?

WorldwideBrands is the largest directory by products listed — by a long way, it has nearly eight times the number of products listed as Salehoo, for example.

With that many products listed it’s probably your best chance of finding what you’re looking for, but the only way to find out for sure is to try it out. The support team at WWB also offer to find suppliers for products not yet in their database, which is a service unmatched by rival directories.

Although $249 is a lot to pay out, if you do join and don’t find what you’re looking for WorldwideBrands does offer a 100% money back guarantee for all customers around the world. There is also a free (and very basic) preview on their website, which may be useful if you don’t want to commit to paying the membership fee upfront yet.

Are the suppliers in wholesale directories safe to buy from?

The top directories — Salehoo, WWB and Doba — all check and verify their suppliers, so the answer is yes — they are all legitimate and reliable. All the suppliers in any of these directories are safe to buy from.

WWB say that they go one step further, visiting the warehouses of suppliers and placing test orders to check how well suppliers perform before adding them to their database. They also visit trade shows regularly to find new, even quite obscure, suppliers.

Are there any counterfeit or scam suppliers in these directories?

No — all wholesalers and drop shippers are checked before being added. WorldwideBrands even offer an guarantee that all their suppliers are fully checked and legitimate.

Does Worldwide Brands offer a money back guarantee?

Yes — WWB offers a full money back guarantee that lasts for 60 days after purchase.

Is there a Worldwide Brands discount or coupon available?

There is a Worldwide brands discount yes — you can get $50 off by buying through one of the coupon links in my worldwide brands review above.

Is there are free preview of Worldwide Brands?

Yes, but it’s very limited. If you go to the WorldwideBrands homepage and look at the top bar there will be the option to register for a free preview. From there you can search for suppliers, but you’ll only see the number that come up in the search results, not any of the contact details — you will need to join as a full member for that.

However, the free preview is useful, so I recommend that you give it a go if you are interested in joining.

What sort of suppliers are listed in the WWB directory?

Both wholesalers and drop shippers are listed. There are about the same number of drop shippers and wholesalers, and in pretty much all niches.

WWB has a unique feature where you can request a supplier (wholesaler or drop shipper) for a particular product and they will go out and find one. This is where a lot of the more obscure suppliers come from, like ‘nasal filter’ wholesalers, for example.

Are there more wholesalers / dropshippers than the other directories?

There are about the same number of suppliers in the WWB directory as Salehoo, but while Salehoo lists about 2.5 million products from these, WWB lists over 16 million products as of 2018.

With Doba, you deal directly with Doba, so you cannot compare the number of suppliers (there are about 2 million products in Doba though). But Worldwide Brands does have the largest directory of products of all the directories I’ve reviewed.

What’s better — Worldwide Brands or Salehoo?

Salehoo is a very good directory with a similar number (about 8,000) verified wholesalers and drops shippers listed. The advantages that WWB has over sale hoo are that while salehoo lists about 2.5 million products from their suppliers on the site, World Wide Brands lists over 16 million — nearly ten times as many.

WWB also guarantees that all their suppliers are legitimate, is the only directory certified by eBay and although the membership fee is initially much higher than Salehoo’s, in the long term it works out cheaper. Salehoo costs $67 every year you are a member while WWB costs $299 ($249 with this discount link) for lifetime membership and has no additional fees.

How many drop shippers does WWB list?

WWB has about the same number of drop shippers as it does wholesalers, and many of the suppliers in their directory will offer both services.

There’s also the option to buy in ‘light bulk’ with many of the wholesalers in Worldwide Brands. Light bulk is where the minimum order value is low — for example only $150–500.

How many suppliers are listed in WorldwideBrands?

As of September 2018, there are about 8,000 suppliers listed in WorldwideBrands. These include manufacturers, wholesalers, drop shippers and liquidators.

All of them are researched and certified before being added, and WWB offers a guarantee that they are all reliable. There will be some suppliers that do not appear in other directories (like Salehoo), but it’s also possible that other directories that WWB does not yet list.

How many products are listed in WWB?

There are about 16 million wholesale products listed in the WWB database as of September 2018.

How does this compare to other directories and sources?

WWB has more products available to buy from it’s suppliers than Salehoo does — WWB lists about 16 million compared to Salehoo’s 2.5 million.

WorldWideBrands also lists more products than Doba — which has about 2 million available to have drop shipped.

So that makes it the biggest of the directories of certified suppliers. However, sites like DHGate and Ali Express list more than 10 million products each. The number listed varies a lot, but they will often have more than WWB.

However, they do not cater to as many niches as WWB — and all of the suppliers in DHGate and Ali Express are based in China. There are no US based wholesalers, and they have not been researched or certified, although both sites do allow users to leave reviews (like eBay) about each seller.

I have also written a more in depth Worldwide Brands vs Salehoo post on this blog as well.

How many wholesalers in WWB offer ‘light bulk’ as a buying option?

Light bulk is where a wholesaler, which would usually have high minimum orders, will reduce their minimum order to somewhere between $150–500 for buyers that contact them through Worldwide Brands.

Most of the suppliers listed in the WWB directory offer this — over 80% are either willing to offer slight bulk or drop shipping (or both) as an options for buyers.

What’s the minimum order for ‘light bulk’?

It’s usually between $150–500, but for some suppliers it may be even lower than this.

A range of wholesalers and even large scale manufacturers in the Worldwide Brands directory offer light bulk as an option.

How can I find ‘light bulk’ suppliers?

The Worldwide Brands members area has a search bar at the top of the page — just enter a keyword that describes what you’re looking for, e.g. “dog food” or “fabric wholesaler” and you’ll be presented with the results.

Within these search results you can filter by a number of options using the check boxes on the left hand side — including showing only suppliers that will sell in light bulk or those who will drop ship.

There’s a screenshot of this in my Worldwide Brands review above too.

Can I buy directly through the WWB site?

No — you will need to contact each supplier and deal with them directly. There are good and bad things about this — the good is that this means you can negotiate on prices and deals, unlike when you buy directly on a site like Doba or DHGate where you must just accept the price given.

However, it does mean that buying and establishing relationships with wholesalers can take longer. The benefit to this is that you may get deals that nobody else finds, but it does take more work.

How can I contact Worldwide Brands?

Worldwide Brands head office is in Florida, and you can find their contact details here on the WWB site.

Worldwide Brands Discount Coupon FAQ

I often see questions about using the $50 WorldwideBrands discount coupon that I link to on this page — so I’m writing a separate Q&A section for that here.

Is the Worldwide Brands discount a limited time offer?

Yes — the $50 off coupon is available for the foreseeable future, but I’m told by my contact at WorldwideBrands that it’s only going to be available for a limited time. I’m not sure how long it will last.

In the past $50 coupons have only been available for special events like Mothers Day, Independence Day, etc. (and other promotions) and not during the rest of the year.

Can I use the Worldwide Brands discount and still pay in three parts?

WorldwideBrands allows members to pay in three payments of $99 for membership if they prefer — but the discount is not available on this offer. You can only get $50 off WWB by paying for membership upfront — at a cost of $249 instead of $299.

There are no discounts available for the three part payment membership.

What other Worldwidebrands discounts are there?

There’s a $30 off coupon as well — but the $50 discount I link to on this page is better as you get more money off. $50 is the largest amount off that I’ve seen — there are no larger discounts available.

Are there coupons for alternatives, like Salehoo?

There are no discounts available for Salehoo membership — it costs $67 per year. This is cheaper than World Wide Brands initially, but the longer you are a member the more you pay so it can add up to more if you keep your membership longer than a few years.

I’ve written a separate Salehoo review here, and compare Worldwide Brands and Salehoo in this post as well.

Doba also offers no discounts that I’m aware of.

Is there a free trial for WWB?

Yes, but it’s very limited — you cannot see the contact information for any of the suppliers — only how many results there are.

Does the discount still work after the free trial?

Yes it does — you will need to sign up through the discount link though to make sure it’s applied.

Footnote: this post is a comprehensive Worldwide Brands review, but I’ve also written comparisons of WWB with similar alternatives like Salehoo and Doba, which I hope are useful too.