Worldwide Brands Review — What is WWB and Is It Worth The Money?

Latest update: 12th April 2017

There are a lot of reviews of Worldwide Brands online and many of them say roughly the same things. My hope with this review is that it will tell you a few new things that you may not have heard about WWB and help you make a decision about whether it’s worth joining or not.

I’m going to start with the basics, like what Worldwide Brands is, etc., but if you’re just interested in the key points for and against then skip ahead to my ‘What are the good points?’ part.

What is Worldwide Brands?

Worldwide brands is a directory of drop shippers and wholesalers. There are over 8,000 suppliers in total in the searchable WWB database, and between them they have over 16 million products listed on Worldwide Brands — products that you can search for compare and contact the suppliers of through the Worldwide Brands members area.

WWB is by far the largest directory of products — the closest competitor is Salehoo, which has a similar number of suppliers, but only lists about 1.5 million products on their site, compared to over 16 million (as of 2017) in World Wide Brands’s database.

All three of the top directories online offer some protection against scams:

With Doba you buy directly from Doba rather than the suppliers, and so they are responsible for the level of service and product quality you receive.

Salehoo ‘screen’ suppliers, meaning they conduct some research into each supplier to try to prevent scams getting in and have a pretty good reputation as a result.

Worldwide Brands is the only directory to offer a full guarantee of the legitimacy of all the wholesalers and drop shippers in their directory — they can do this because they conduct an in depth review of each supplier, including visiting their warehouse and placing test orders, before adding them to the database.

Worldwide Brands was founded in Florida in 1999, which makes them the oldest of the main directories. They have very strong coverage in the USA, and reasonable international coverage of suppliers.

The directory was founded by Chris Malta, an eBay power-seller and published author. It’s the only directory to be fully certified by eBay (I’ll explain why this matters later).

Membership to Worldwide Brands is not cheap — it costs $299 for lifetime membership (although there are some discounts available — here’s a link I found to get $30 off).

What are the good points about World Wide Brands?

Worldwide Brands is one of the largest directories of suppliers — there are over 8,000 and 16 million products listed — this makes it by far the largest directory of drops shippers AND wholesalers.

Every year suppliers with around 500,000 products are added to the WWB database, so it remains very current and up to date.
Despite it’s size, World Wide Brands is also one of the easiest to use. You can search for products, browse categories and use it both on mobile and desktop devices (iOS and Android).

Dropshippers and wholesalers that are scams, or at least unreliable and sell counterfeit or misleadingly low quality goods, are a big problem when looking for suppliers online — they can cost you a lot of money and get your new online business a bad reputation through no fault of your own. Worldwide Brands has two effective solutions to this:

1. WWB staff fully test out new suppliers before adding them to their directory — this includes placing test orders and visiting the supplier’s warehouse/facility.

2. There are forums and buyers get the opportunity to give feedback on suppliers — a bit like eBay feedback — so you can see if a supplier has high or low ratings before buying from them.

As I mentioned earlier, Worldwide Brands are are the only directory that fully guarantees there are no scams in their database, which really is a key advantage over researching suppliers manually on Google and even rival (cheaper) directories.

It can be difficult to find wholesalers and especially drop shippers that are cheap enough to sell on highly competitive marketplaces like eBay and Amazon.

This is why the fact that Worldwide Brands is the only directory to be eBay certified and also founded by a former eBay power-seller matters. With ten times the number of products as their closest competitor (Salehoo) also, you have probably the best chance of finding low enough prices on WWB than anywhere else.

There will of course be some products that are not cheap enough — but in my experience, if you cannot find them on Worldwide Brands you won’t find them anywhere else either.

The membership fee is high though — at $299 ($30 off here), but you get what you pay for as WWB really is a world class directory of wholesalers and drop shippers.

As you would expect for that price, their customer service are very helpful — they will help you find suppliers if you don’t have time to search the directory, and if there are none listed for your niche they offer to find and add them.

This is why there are some very obscure niches covered — members have requested them and suppliers have been found and added. Some recent examples I’ve seen are suppliers for ‘Insulated Cups’, ‘Stand Up Paddle Boards’, ‘Chicken Coops’, and ‘Diversion Safes’. They do of course cover all the major categories too — including technology, jewelry, clothing, electronics, etc.

There is a 60 day money back guarantee with Worldwide Brands too.

What are the bad bits?

The main downside to Worldwide brands is of course the fee to join at $299 — and unfortunately there is not full free trial at the moment (*update: I found a $30 off link here*).

At the moment there is the option to pay in three monthly instalments — first $99, then $100 30 days later, then finally $100 30 days after that, which could help spread the cost, but it is still a lot of money.

Click here for more information about this offer.

It’s worth bearing in mind that while the initial cost is high, Doba is $59 a month and Salehoo is $67 a year whereas there is only one fee for lifetime access to Worldwide Brands — the one off membership fee covers everything, there is no need to buy up-sells and no recurring payments, so at least it’s a one off.

Good and bad points summary:

Good Points about Worldwide Brands

  • Worldwide Brands has the largest directory of verified wholesalers and drop shippers; with over 8,000 suppliers and 16 million products listed.
  • Such a huge number of products means that in many cases WWB has the lowest prices
  • Suppliers in very obscure niches — some recent suppliers added to the WWB database include wholesalers of Magnet Frames, Nasal Filters and Djembe Drums. Their variety of products and suppliers is unmatched.
  • Easy to use — you can search for products by keyword, category, brand, supplier, etc. so it’s easy to find other
  • Wholesalers and drop-shippers are all fully vetted and guaranteed to be legitimate — WWB staff visit their warehouses and place test orders before adding them to the database.
  • Has 60 day money back guarantee
  • $30 discount available

The Potential Bad Points

  • It costs $299 to join, which is much more than other smaller directories ($30 off discount link here)
  • Although Worldwide Brands is probably your best hope of finding a specific product at a low enough price to re-sell on eBay for a profit, not all suppliers will be cheap enough.

Is it worth buying?

Worldwide Brands is not cheap to join, but if you are serious about starting a business selling online then in my opinion it’s an investment worth making.

The initial membership fee of $269 (with discount) is high, but it’s the directory with the largest number of products by far — 10 times the number of the closest competitor Salehoo — and with that comes the ability to find lower prices and better deals than anywhere else.

Worldwide Brands comes with two guarantees — a money back guarantee for 60 days, and a guarantee against scams — WWB guarantee that there are only legitimate suppliers in their directory.

Click here to find out more about Worldwide Brands and here for the $30 off coupon page.