Digital Marketing Strategies to double your business sales and revenues
Internet users are expanding day by day across the globe. Web and mobile innovations have made individuals’ life easy. People search for the information online e.g. on search engines as per theirs necessity like data inquiry, local search, video, images and so forth. If you’re looking for some information, just search on major search engines like Yahoo, Google, Bing & so on and get the relevant results. The outcomes are shown as a list of website links containing the data being searched by you. So if your website is absent from those search results, you have potentially lost a lead for your business. The same remains true if you’re unable to approach your intended audience present on various popular social networking platforms like Google +, Facebook, Twitter, LinkedIn, Pinterest etc. That’s where Digital Marketing comes to help your business connect with the potential customers online and generate high traffic, visitors, clicks, conversion, leads and more sales with a good return on your investment (ROI).
Digital marketing is also known as online or internet marketing. It involves internet to promote your web and mobile applications, services or products offered by your business to the target customers. There are a variety of strategies and techniques which help in Digital marketing like Search Engine Optimization (SEO), Pay Per Click (PPC) Campaign Management, Search Engine Marketing (SEM), Social Media Optimization (SMO), Online Reputation Management (ORM), Social Media Marketing (SMM), Adwords Campaign management, App Store Optimization (ASO), Email Marketing, and Content Marketing. Let’s look into some of the Digital Marketing Strategies in detail:
Search Engine Optimization (SEO):
Search Engine Optimization (SEO) process helps to promote a website in organic results of search engines. It has two major components — On Page and Off Page SEO. On-page optimization makes a website search-engine friendly. It involves the use of various techniques like Keywords research, Meta tags creation, Competitor Analysis, Content Optimization, Site structure, Header tags, Image alt txt, Canonicalization, 404 Errors, sitemap.xml, loading time & page size, Robots txt file, 301 and 302 redirection and more. Off-page optimization focuses on link building by generating backlinks from high quality and relevant sites pointing to your website. Google and other web crawlers consider this as a vital factor to determine the ranking of a website. It utilizes several techniques for link building e.g. Business listing, Directories submissions, Social bookmarking, Blog Comments, Articles submission, Classifieds, Image sharing, Video sharing, Press Release submission, Slide share submissions, Infographics etc.
Search Engine Marketing (SEM):
SEM is paid advertising on search engines e.g. Google Adwords, Yahoo, Bing etc. Paid advertising strategy is to assure that your website reaches your targets customers. PPC’s primary focus is to convert your website visitors into leads that result in increased sales. Get more leads, sales, conversions, clicks, CTR, impressions, High ROI from right clients with moderate expenses.
Social Media Optimization (SMO):
Social media optimization helps to increase website traffic. It helps to get more followers, more likes, sharing information videos and images etc. Businesses create pages on various popular Social Media Networks like Facebook, Google+, YouTube, Twitter, LinkedIn, Pinterest etc and then post regular updates about their offerings, engage actively with the massive community of users to build a fan following and brand awareness on these platforms.
Social Media Marketing (SMM):
Social Media Marketing is integral part of Digital Marketing Services. It uses social media to market a product or service on various social networking sites. SMM is the process of getting more likes, followers, shares, videos, images, comments, website visitors and leads through social media sites. It’s main focus is to spread news, products, services, events and build brand awareness by advertising on various social media platforms. It includes, but not limited to, Facebook marketing, YouTube Video advertising, Twitter ads, Google+ marketing, LinkedIn marketing, Pinterest marketing, Instagram and so on.
Email marketing is one of the most effortless and speediest approach to reach existing and prospective clients by email. It can help to generate more website traffic and leads with moderately less exertion and expense. You can use email marketing campaigns to send product or service ads, request for new business, brand awareness, promotions and offers, and many more things.
Online Reputation Management:
Online reputation management (ORM) techniques are an integral part of digital marketing strategy. It is an effective way to attract new customers through positive reviews and feedback provided by existing customers (so they actually act like the brand ambassador of your company!). Many potential customers rely on the reviews and ratings, of a product or service, found online on various Social Media Platforms, eCommerce websites and portals like Yelp. So positive reviews and feedback definitely help to build the reputation of your brand or business and convert potential customers into your clients.
Content marketing has a great role in online marketing strategy of a business. It includes regular creation and sharing of a variety of content like videos, news, press releases, articles, question and answers, blog content, e-books, infographics, slides, white papers, case studies, how-to guides, photos, etc. Sharing quality content periodically builds the reputation of your business and generates the trust factor which helps to attract new clients and retain existing clients as well by showcasing the skills and knowledge that your company has.
Digital marketing has significantly evolved over the past decade. Most organizations have decided to create dedicated digital marketing team or work with a professional digital marketing agency to handle their online marketing strategies. We, at WHTL, have an excellent & dedicated team of digital marketing experts to offer high quality online marketing services in India and across the world to help businesses build their build and grow revenue.
WHTL is the leading Digital Marketing Agency in Bangalore, India. We offer high-quality Digital Marketing Services including SEO Services, ASO for your mobile apps, SEM/ PPC, SMM, SMO, Email Marketing, Online Reputation Management, Content Marketing services etc..