Whyral — Influencing Influencer Marketing by Artificial Intelligence
It can not be disputed that the size and reach of Influencer marketing have been increasing exponentially. With the amount of ever-increasing data, it is impossible to manually analyze it. Artificial Intelligence is the only viable way through which we can find similar trends inside humongous dumps of random data. Whyral leverages this fact and gives Influencer Marketing a new dimension by the use of Artificial Intelligence.
It will be using two AI Engines that serve different purposes
● Campaign Optimization Engine
● Influencer Evaluation Engine
Everytime a campaign is in progress, the data associated with it will be stored on the blockchain. For eg., the views, likes, shares etc. generated by any campaign will be saved on the blockchain making the data immutable. Over time this data increases and will beoperatedcby the Campaign Optimization Engine which takes into account social media behaviour trends. After the analysis, COE will provide recommendations to the influencer that will help them improve the campaign performance.
The other AI Engine will track and store the Influencer social media data on the blockchain. It will anatomize it and based on that analysis provide a rank to every Influencer. The data associated with the social media channels will increase in tandem with the increasing number of promotions and influencers. The engine will set benchmarks by assigning weights to important parameters of a social media channel and give them a score.This data will be analyzed by the engine which will then be able to provide a ranking to any social media page. The long-term vision is to build up an algorithm that will rank social media channels just like Alexa ranks websites.
Never before in the history of humanity has so much data ever been generated. From photos, music, videos etc. there is no scarcity of raw data available to us. Every brand and marketer is looking for ways to cut through it and reach valuable information. This is where Whyral comes in handy with its unique approach to Artificial Intelligence to revolutionise the way brands and influencers work with each other.
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