WICKED Protein Bars become the industry’s first Clean Label Project certified bar

Joshua Eichel
3 min readAug 1, 2019

The flagship protein bars of All In Nutrition LLC are the first bar to receive Clean Label Project certification and Purity Award

BOSTON — August 1, 2019 — WICKED Protein Bars, the flagship product of All In Nutrition LLC, have received the industry’s first Purity Award and “Clean Label” Certification from the Clean Label Project. This certification demonstrates the brand’s strong commitment to product safety and consumer health.

The Clean Label Project™ is a nonprofit organization that focuses on health and transparency for consumer product labeling. Using state of the art testing in an accredited analytical laboratory, it tests over 130 harmful environmental and industrial contaminants and toxins. The contaminants tested for include: arsenic, cadmium, lead, mercury, antibiotics, BPA/BPS, pesticides, mycotoxins, and residual solvents.

“We wanted to show our consumers how committed we are to product safety — both for short and long term health,” said Josh Eichel, founder and CEO of All In Nutrition LLC. “We are often asked if and how our bars are any different than the rest on the market. This certification adds another clear reason that WICKED Protein Bars are different and better. It is important to us that our customers are confident in the ingredients of WICKED Protein Bars and that they know our bars are safe for all ages to consume. We are honored to receive this certification, becoming the Clean Label Project’s first-ever Certified Clean Label protein bar.”

People buy WICKED Protein Bars because they are delicious and nutritious. The bars have more protein, less sugar and fewer calories than the category leaders and this certification is further proof as to why these bars are superior. Consumers shouldn’t have to check the packaging of bars to see if they contain harmful toxins, especially when they are turning to health conscious products like nutrition bars.

All In Nutrition LLC aims to become the leader in clean protein snacks through its brand, WICKED Protein. Since its inception, WICKED Protein Bars has combined the market’s leading trends with a balanced nutritional panel and quality ingredients.

“We consistently see it play out in the media. Consumers are increasingly concerned about heavy metals, pesticides, residues like Glyphosate, and plasticizers like BPA, BPS, and phthalates with links to cancer and reproductive harm. Consumers are setting the definition of food safety in America with a long term view on health,” said Jackie Bowen, executive director of the Clean Label Project.

This Clean Label Project certification will be featured on all WICKED Protein Bars moving forward

About Clean Label Project

Clean Label Project’s mission is to educate the public so they can make informed choices every time they shop. It accomplishes this by using scientific data to identify toxins and verify nutritional value in consumer products and sharing this information directly with consumers. Clean Label Project also believe it’s important to understand what kinds of contaminants it tests for and the potential effects, and includes education as a core initiative. Its website is cleanlabelproject.org.

About All In Nutrition LLC

All In Nutrition LLC is a Boston based snack company offering high protein, low sugar snacks, helping to keep consumers of all ages fueled up while on the go and to create change in an industry riddled with high sugar, artificial ingredients, and misinformation. With increasing retail positioning, All In Nutrition LLC continues to develop and grow with innovative, quality products and an expanding base of satisfied customers. For more information about WICKED Protein Bars and All In Nutrition LLC, please visit wickedprotein.com, check out our Facebook page at facebook.com/wickedprotein and follow us at twitter.com/wickedprotein and instagram.com/wickedprotein.