WICKED Protein Unveils New Refrigerated Protein Bars

Healthy snack brand, WICKED Protein, launches new product line with four flavors: cookie dough, peanut butter chocolate, brownie batter and birthday cake

Say good-bye to sugar, and hello to the next generation of WICKED.

BOSTON — March 13, 2020 — All In Nutrition LLC, a leading provider of clean label protein snacks, today announced that it is launching its next-generation product line: WICKED Protein Refrigerated. These new products bring exciting, best-selling flavors, as well as a low carb, keto focus, to the highly popular refrigerated protein bar space.

Out-of-the-box, into-the-fridge snacking is one of Whole Foods’ top ten 2020 predicted trends. This is because health-focused consumers prefer fresh, natural options when looking for something to “grab and go,” or to fuel up pre or post-workout. Long gone are the days when consumers turned to chemically enhanced processed options which is why WICKED Protein plans to become a leader in the refrigerated bar category.

WICKED Protein Refrigerated launches with four new flavors: cookie dough, peanut butter chocolate, brownie batter and birthday cake.

“I have listened to the feedback from thousands of customers during in-store demos and this new product line has been created from these conversations. WICKED Protein Refrigerated is everything that our consumers want, the ability to eat the flavors they love, without sacrificing their diet,” said Josh Eichel, founder and CEO of All In Nutrition LLC. “There has been an incredible research and development effort to get the moisture levels just right for the amazing taste and texture that our customers desire. The added refrigeration allows these new bars to be softer than the standard shelf-stable bar with fresher ingredients.”

WICKED Protein Refrigerated bars have 16 grams of protein, only 1 gram of sugar, and between 2–4 net carbohydrates in each bar. Each bar is built on an almond butter and tapioca fiber base with whey protein isolate and MCT Oil to boast a keto friendly macro nutritional panel. In addition, the bars are made with 100% all-natural ingredients and are gluten free.

Furthermore, the WICKED Protein brand has achieved an industry first: WICKED Protein Refrigerated is the industry’s first and only Clean Label Project certified refrigerated bar. The Clean Label Project is a nonprofit organization that focuses on health and transparency for consumer product labeling. Using state of the art testing in an accredited analytical laboratory, it tests over 130 harmful environmental and industrial contaminants and toxins. The contaminants tested for include: Arsenic, Cadmium, Lead, Mercury, Antibiotics, BPA/BPS, Pesticides, mycotoxins, and residual solvents.

WICKED Protein Refrigerated is slated to appear in grocery stores, convenience stores, gyms, among others by Q3 in 2020.

Please consider backing the launch of this new product line in our Kickstarter campaign to help us get these bars in a location near you. https://www.kickstarter.com/projects/wicked-protein/the-next-generation-of-protein-bars

About All In Nutrition LLC

All In Nutrition LLC is a Boston based snack company offering high protein, low sugar snacks, helping to keep consumers of all ages fueled up while on the go and to create change in an industry riddled with high sugar, artificial ingredients, and misinformation. With increased retail positioning, All In Nutrition LLC continues to develop and grow with innovative, quality products and an expanding base of satisfied customers. For more information about WICKED Protein Bars and All In Nutrition LLC, please visit https://www.wickedprotein.com, check out our Facebook page at www.facebook.com/wickedprotein and follow us at www.twitter.com/wickedprotein and www.instagram.com/wickedprotein.