5 Ways to Make Consumers Fall in Love With Your Brand
Everyone deserves a little love, including your brand. And while it may not have much luck on Tinder, here are five things you can do to make your audience fall head over heels.
1. Provide A Great Experience
Quality service is quickly becoming more and more valuable to consumers and is even predicted to edge out price and product by 2020. Customers care about how they’re treated, and so should you. Listen, respond, and go the extra mile. For example: give, give, and give some more before going for the sell.
By giving first and selling later, you add value to your customers, which in turn builds trust and loyalty. Offer knowledge, solutions to a problem, special access, or just an open line of communication.
The impact of a positive experience is undeniable. If you want people to love your brand, provide an experience worth loving.
2. Communicate Effectively
Communication is one of the most important factors in any relationship. In order to go the distance, you have to talk.
We currently live in a world where social media has leveled the playing field between business and consumer. We can reach out directly to the CEO of any company. We can like, tweet, tag, or message everyone from the Pope to the manager of your local grocery store.
This provides a remarkable opportunity for companies to connect with their audience and give them genuine, human to human interaction. Show your customers that your business is not just a faceless, corporate entity. Show them your human side. When they talk to you, talk back.
3. Create Great Content
- 61% of consumers say they’re more likely to buy from a company with quality, custom content.
- 78% say that great content is a sign that an organization is thoroughly invested in a relationship with the consumer.
- 50% of our online time is spent engaging with a businesses content.
It’s a simple fact: good content drives business. People love videos. They love blogs. They love ebooks. They love podcasts. If your business can provide these things in an effective way, they’ll love you too.
4. Look Good
First dates are all about first impressions. Unless your first date is at a hockey game, you wouldn't wear your jersey to dinner. You’d dress nice, presentable (we hope).
When it comes to your business, people like to be aesthetically pleased. Your logo and design, especially the colors, are proven to affect how consumers feel about your company. They also have a real impact on conversion rates.
It’s simple psychology. If you want to attract people, you have to be attractive.
5. Be in the Know
Smart is sexy. People love smart. And one of the smartest things your business can do is stay up to date on all current trends from technology to social media and beyond.
One of the most prolific entrepreneurs of our time, Gary Vaynerchuk, has said that 99% of businesses don’t market in the year we actually live in. Basically, that means that businesses are still trying to communicate like it’s 2005 instead of 2015.
Wherever your customers are, that’s where your business should be. Be in the know. People will love you for it.