The Lion Email (Rawr)

Some leads are stubborn, and no matter how on-point you are with your marketing, they won’t budge.

We see this a lot with email marketing. Either a potential lead responds positively and then seemingly disappears, or they just never give you the time of day.

If you ever find yourself in this type of situation (and you will), consider using the Lion Email.

The Lion Email is a secret weapon, one that shakes off the chains of formality and throws the lead a bit of a curveball. This is a last resort effort and only works as a 3rd or 4th follow up email, but it gets results.

While leaving plenty of room for adjustments, the Lion Email often goes as follows:

Dear {lead},
I’ve tried calling and emailing you several times about {product/service}, but, unfortunately, I haven’t heard back from you.

I’ve determined there are only two logical explanations for this: you’re either very busy or you’ve been eaten by a lion.

If you have been eaten by a lion, my deepest sympathy goes out to you and your family. However, if you are still alive and not currently residing in the belly of a giant jungle cat, I would love to hear from you so we can discuss {product service}.

Thanks,
{your name}

Sure, it’s goofy. But throwing a little humor in the mix causes the lead to drop their guard a bit, making them more likely to respond (unless they really HAVE been eaten by a lion). Plus, it adds a human element to your marketing and reminds the lead that they’re talking to a real person.

So next time you have a stubborn lead, try the Lion Email, and let us know how it works for you.

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