High — Tech Launch of WIDEX EVOKE in India, World’s first Machine Learning Hearing Aid

WIDEX EVOKE

Widex India launched WIDEX EVOKE on July 2nd, 2018 in the city of lakes, Udaipur. The hi-tech launch was witnessed by more than 200 customers coming from various parts of the country.

A large contingent of audiologists witnessed innovative and unique series of learning and promotional engagements that not only dazzled them but also created right awareness and positioning for WIDEX EVOKE. The 2-day launch event included didactic as well as innovative practical sessions. An in-depth presentation around WIDEX EVOKE was followed by some very innovative workshops, wherein the participants were divided in a group of 40 each and attended 4 parallel sessions:

WIDEX EVOKE Movie Theatre: A rocking red carpet premier of WIDEX EVOKE filled with excitement and fun inside a real movie theatre. The customers were treated with attractive branding, popcorn, soft drinks accompanied by an amazing WIDEX EVOKE Movie.

Neumann Head Demo: Supported by HQ, a highly engaging and interactive demonstration of WIDEX EVOKE to the participants.

Experiential Zone with VR sets: VR stations for demonstrating how Machine Learning works in real life.

App stations: A live workshop on APP demonstration to make the customers familiar with the EVOKE app.

An engaging day peppered with fun and learning followed with a super charged launch of WIDEX EVOKE Launch via Helicopter Drone in the evening filled with high-on-energy customer engagement activities.

The glimpses of the launch is captured in a short movie for your viewing.