By Paula Monteiro — Head of Marketing @Wikitude “2019 will be a transition year for the augmented reality industry”- these were the words of our CEO, Martin Herdina, back in January. He was right. In fact, the AR industry has been changing for a little longer now (I’m leaving aside…

Wikitude shares learnings of 10 years as a growing startup — Founded back in 2008, CEO Martin Herdina and CTO Philipp Nagele are looking back at Wikitude’s 10-year-anniversary: “Being in a startup is not just all shiny and fun. Learning from failure is a big part of the journey. In the end, this drives innovation. We want to share ten of…

By Camila Gonçalves Kohles I searched Google to better understand the definition of the word startup. The first definition that came up read: Start-up /ˈstɑːtʌp/ noun: startup a newly established business. The definition was clear and simple: a newly established business. But, that was just not enough. After all, any…

By Philipp Nagele, Wikitude CTO We all live under the same sun. And eventually, we will share the same (AR)-Cloud. That is re-phrasing the vision of Ori Inbar, a well known AR thought leader. The AR Cloud is, supposedly, the promise that will finally make augmented reality go mainstream. But what is the AR Cloud all about? And: Will there really be one cloud for…

The Augmented Reality (AR) space is evolving, both from the hardware standpoint and the way in which enterprises are using the technology. …