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Will Willis

Thinker. Doer. Perspectivist. Friend. Obsessed with the ever-changing marketing + media landscape. Founder of Willis Collaborative (@williscollab).

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    The era of sponsored everything

    Every company says that I can’t live without their products and services, but without brands telling me what I desperately need to survive…
    Will Willis4 min read
    Latest

    Cannes Lions 2014: Marketing is going to change everything. Marketing can’t change anything.

    We are on the verge of an incredible breakthrough in how we market to consumers.
    Will Willis4 min read

      The end of Facebook’s free lunch: Why marketers need to get over it

      Do you know the old riddle “If a marketer complains about Facebook’s algorithm, does Facebook hear a sound”?
      Will Willis3 min read

        The era of sponsored everything

        Every company says that I can’t live without their products and services, but without brands telling me what I desperately need to survive…
        Will Willis4 min read
          More
          Recommended by Will Willis

          Thirty Things I’ve Learned

          Remember you will die. Maybe even today. Don’t forget that.
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            Explain Bitcoin Like I’m Five

            If you still can’t figure out what the heck a bitcoin is…
            Nik Custodio6 min read

              McDonald’s Theory

              I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas.
              Jon Bell3 min read
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