Will BreenUser Flow Optimization: Simplifying User Journeys to Increase Conversions and EngagementSummary: We review the design of user flow optimization, revealing strategies and insights to streamline users’ online interactions with a…Feb 22Feb 22
Will BreenThe Cost of Bad UX: Its Impact on the Bottom LineSummary: In the competitive landscape of renewable energy startups, seamless Human/Machine Interfaces (HMI) cannot be overstated. In this…Feb 19Feb 19
Will BreenUI as a Competitive Advantage: Aligning Branding with HMI DesignSummary: Our latest article delves into the strategic integration of branding with HMI, illuminating how this synergy fortifies branding…Feb 12Feb 12
Will BreenCollecting Real User Research For Product Success, Justifying Design UpdatesSummary: In this article, you’ll get an exclusive glimpse into our data-driven approach that swiftly empowers startups to turn their ideas…Feb 9Feb 9
Will BreenHow I helped an NC AgTech client design their HMI from zero to a $35M funding roundI’m proud to have successfully collaborated with an NC client in the AgTech sector, delivering a customized Human/Machine Interface (HMI)…Feb 7Feb 7