Will Holtz – Medium

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Will Holtz
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Chief of Staff Network

How the Chief of Staff Role is like a game of Survivor (Part I)

The Chief of Staff (“CoS”) role within an early-stage startup is somewhat of a mystery. And while the popularity of this title has…

7 min readJan 4, 2021

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How the Chief of Staff Role is like a game of Survivor (Part I)

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Will Holtz

#3 — How Geologie leverages first-party data to accelerate growth

Welcome back to Don’t V*LOOKUP ☄️ , where we explore how top commerce operators and practitioners leverage data to make critical business…

6 min readFeb 16, 2024

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#3 — How Geologie leverages first-party data to accelerate growth

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Will Holtz

#2 — Affiliate Arbitrage, Amazon, and the future of growth hacking in eCommerce

Hope everyone is having an incredible Q5 and able to spend some quality time with the ones you love 😄 . If you’re feeling in a giving…

5 min readFeb 16, 2024

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#2 — Affiliate Arbitrage, Amazon, and the future of growth hacking in eCommerce

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Will Holtz

#1 — Why geo-lift incrementality testing is central to Brumate’s customer acquisition strategy

Welcome back to Don’t V*LOOKUP ☄️ , where we explore how top commerce operators and practitioners leverage data to make critical business…

4 min readJan 23, 2024

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#1 — Why geo-lift incrementality testing is central to Brumate’s customer acquisition strategy

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Will Holtz

The launch of Don’t V*LOOKUP

A newsletter/podcast covering top eCommerce data-driven operators.

2 min readJan 11, 2024

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The launch of Don’t V*LOOKUP

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Will Holtz

The shifting value equation in eCommerce

and its impact on brand building

8 min readMar 1, 2022

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The shifting value equation in eCommerce

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Will Holtz

A rare 1st Edition Charizard Pokémon Card: selling my prized possession

While I thought selling my long-held memento would be the end of a bittersweet time in my life, little did I realize it was just the…

5 min readMar 7, 2021

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A rare 1st Edition Charizard Pokémon Card: selling my prized possession

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Will Holtz
in
Chief of Staff Network

How the Chief of Staff Role is like a game of Survivor (Part II)

6 min readFeb 21, 2021

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How the Chief of Staff Role is like a game of Survivor (Part II)

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Will Holtz

Will Holtz

Sharing bits of random streams of consciousness — Former traditional finance track | recent startup CoS and Director of E-commerce | Co-founder Rightside Brands

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