As startups we often get fixated on dominating a market, or building something truly unique — this is a good mentality if you want to build a unicorn, but not useful if your goal is to build a lifestyle business. It’s not about taking over a market, but instead carving out a sustainable niche. A local pizza restaurant doesn’t expect to take over Pizza Hut, they just need to own the neighborhood around them.
This is the Bowling Alley Theory of the Internet: that people are online purely to meet each other, and in the long run the venues where we congregate are an unimportant background compared to the interactions themselves. Did we meet on MySpace, Tinder, or LinkedIn? Does it matter?