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Will Burroughs
Will Burroughs

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Feb 25, 2016

How to command the marketing battlefield

It seems to me that there are some interesting parallels between the world of advertising and that of military operations (besides an affinity for profanity, acronyms and complaining about being ‘in the shit’ all the damn time). As campaigns move from “360 degree” to “365 day” to “infinity-and-beyond”, from “mobile-first”…

Marketing

5 min read

How to command the marketing battlefield
How to command the marketing battlefield
Will Burroughs

Will Burroughs

Ex-pat Aussie group strategy director @ Deutsch LA — all views are my own. In case you couldn’t tell from their subpar content.

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