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It seems to me that there are some interesting parallels between the world of advertising and that of military operations (besides an affinity for profanity, acronyms and complaining about being ‘in the shit’ all the damn time). As campaigns move from “360 degree” to “365 day” to “infinity-and-beyond”, from “mobile-first” to “Snapchat-down”, their level of complexity rises exponentially. And given we’re in an industry phase of agency/vendor fracturing, the opportunity for miscommunication, misalignment and general fuck-ups is worse than ever. …

About

Will Burroughs

Ex-pat Aussie group strategy director @ Deutsch LA — all views are my own. In case you couldn’t tell from their subpar content.

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