A former YouTube employee unveils the secrets of how to strike it lucky on the platform

Image: Tom Vickers/MOVI Inc

I worked for many years at YouTube as a brand strategist, a role where the job is to deeply understand both the business and marketing needs of Google’s top spending advertising clients, and the intricacies of the platform itself. Understanding creators on the platform was part of the remit, as clients often asked what it took to be successful as a YouTuber.

Sure, I always had a selection of answers on hand that satisfied the people I was presenting to, but it wasn’t until I had the opportunity to write Read This if You Want to Be YouTube Famous that…


My name is Will, I’m an ex-Googler, a current author, cabin lover, aspiring gardener, and master of the art of the slow cooker. www.willeagle.com

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