Ice Cream Sundaes

Image credit: Sundae on the cruise by Brian Holland

A few friends recommended starting a weekly email newsletter. I’ve been thinking about what I could do that might be different from my blog, different from what others are doing, and most importantly something I’d enjoy writing and sending out every week, which I think would help me keep disciplined.

I’m taking the opportunity here to tell you what this new weekly email newsletter is going to be about, and why you might want to sign up to receive it.

Let’s talk about sundaes first. According to some research, the origins of the dish are somewhat obscure with multiple places claiming to be the originators of the dessert. Everybody apparently agrees it was first created in the United States, in the late nineteenth or early twentieth century. A shocker first: apparently the name comes in fact from the day Sunday. In case you hadn’t yet guessed when you’ll be receiving my email if you sign up, there’s an extra hint.

One of the places that claims to have invented the ice cream sundae is Evanston, Illinois, nearby Chicago. The story provided by the Evanston Public Library is that in 1890, the pious methodist community of Evanston passed a law forbidding the sale of the popular ice cream sodas on Sundays. Smart confectioners and drug store operators started selling ice cream sodas without the soda (or fizzy water), so basically ice cream topped with syrup, thus complying with the law. Those became known as the Sunday sodas. Some people, probably the same pious mentioned earlier, objected to the dish being named after the day of the Lord, so they changed the spelling to sundae. The Evanston Public Library doesn’t certify the story is 100% historically accurate, but that’s ok. It’s a good story.

I like it because it demonstrates a simple and ingenious solution to a problem, and that is the way I strive to work with clients. Sometimes we tend to focus on the soda too much, particularly when it’s taken away, when in fact what people really want is the ice cream.

When I think about a sundae I also like the idea that it’s more than the sum of its parts: the chocolate fudge, ice cream, sprinkles, nuts, maraschino cherry and even the high glass all make for a greater whole. On their own, they’re not as exciting. Moreover, ingredients can mixed and matched, and recombined at will to satisfy every want or need. It’s colourful and playful. It’s also similar to when we work together to come up with new ideas and solutions to business and communication problems. Not too keen on sugar? No worries, you can have a coconut milk base paleo ice cream with dates, nuts, and say a 90% cocoa dark chocolate. See, ice cream for everyone.

When it comes to the newsletter, I’ve been wondering what kind of intelligent sounding marketing related stuff I could write about, or whether I should share links to stuff I’m reading like I see some other successful consultants are doing.

I wasn’t too sure about the links, I don’t know about you but I read a lot of articles and blog posts every week. Even then, I still have way more links than I have time to read. I’m only talking about the ones I’m aware of and know I’d like to read. You will have little to no links in my newsletter — say one to three links at most, with context to explain them. My Twitter feed has links to stuff I’m reading. Twitter, Medium, Fraggl, and many more online platforms or tools provide many many links very well.

I intend to keep writing about marketing in my blog and don’t want the newsletter to be doing the same thing. People sometimes tell me I have interesting stories to tell about my life. It might sound narcissistic, and maybe it is, but the fact is I enjoy writing that kind of stories, so that’s the kind you will receive when you sign up to this newsletter. A pretty simple text email with a relatively short story to read alongside your Sunday papers, possibly with a link for context, and perhaps another leading to the latest going on the blog or podcast.

The first Ice Cream Sundae newsletter will be sent on Sunday 4th October 2015 and every Sunday after that. Please try it out for a few weeks and see if you enjoy hearing about me — if you don’t like it you can unsubscribe any time obviously. You can sign up by filling the form below or clicking here.

See you in your inbox!

This post was originally posted on my blog, Ice Cream for Everyone.

PS: I also publish this newsletter on Medium now.