William Blaufuksinfifty-five | Data ScienceHow to properly handle Contextual Effects (Trend, Seasonality, Holidays…) in Marketing Mix Modeling…A description of the subtle role of Contextual Effects in MMM, with a guided approach to optimally handle them, and access to the code.Oct 3, 20233Oct 3, 20233
William Blaufuksinfifty-five | Data ScienceHow to delete bias in your dataset before applying a clustering?A simple and efficient method to implement, in order to conceal mathematical rigor and business constraints.Nov 2, 2021Nov 2, 2021
William BlaufuksinTowards Data ScienceFAMD: How to generalize PCA to categorical and numerical dataLet’s dive into the theory and implementation of FAMD, a very effective (yet misknown) technic adapting PCA to all types of variablesMay 25, 20213May 25, 20213
