Don’t “Technology” Just Because You Can

Remember your first smartphone? What was the first app you downloaded? Smartphone technology changed the way we work, play and engage with the world around us. Devices went from novelty to staples in our daily routines.

Fast forward to today and we are truly a society addicted society. A recent Dscout Study found we touch our phones 2,617 times a day and the average age a child is getting their first smartphone is now 10.3 years old and apps are being developed for kids as early as 2 years old.

Now we have technology products coming out seemingly all the time. VR, AR, smartwatches, tablets, drones and the list goes on and on.

I have built my career around technology with an attempt to learn everything I can. I have worked in marketing, product development and strategy roles with large and small hardware and software organizations. I have not seen it all but I have seen my share of failed and successful business models.

In addition to my day job I also advise on everything from business models for startups, product roadmaps and possible technical integrations for non-technical businesses. For the most part people who I work with have a strong handle of their customer and their needs, which is why they are successful.

The biggest mistake I see is trying to get on the latest technology without a sound strategy or business rational behind the choice. For example if you are a B2B organization you probably don’t need to figure out how to take Apple Pay.

Even seasoned technology veterans fall into this trap. Just because you have an app or platform or piece of software it does not necessarily mean you need a tablet or watch version.

If your customers are demanding the new technology and even better are willing to pay for it get it done, otherwise don’t let the flashiness of the latest technology trend distract you from your business objectives and goals. When you do make a choice to jump into technology make sure it is the right move for you and your organization.

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