Brittany, I think this might be your best yet. Along with the Micro-influencers piece, you’ve got an awesome “voice of reason” thing going on here. I think the real challenge for a lot of us is, as you say, tying our strategy to actual business objectives.
I had a bad daydream the other day: that I would bust my ass for 50-100k followers, none of which would ever be interested in my business — all because I privileged numbers over real, interested friends and fans. Do we want social media to be an actual channel for business objectives or an outlet for vanity?
I appreciate the gut check.