Crisis Communications and PR counselor, Interview coach, Writer, Runner, Sailor. www.signalbridge.com
Crisis interviews are tough. A successful one requires two things: First, that the messaging is on target. Second is that the person delivering the message does it well. Medical testing start-up Theranos and its billionare CEO failed at both this week on The Today Show…
Scientists working for the United Kingdom’s National Environment Research Council (NERC) are justifiably proud of their 420-foot state-of-the-art Polar research ship. To build excitement among their fellow citizens, NERC held an online poll to name the new…
