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Carousell is a mobile and web C2C platform for the buying and selling of new and secondhand goods. I was approached by the design team to perform a design challenge around May 2016, and I thought I would share my process for this design challenge with everyone!

My Role

I spent eight days going through my design process to come up with a proposed redesign of their iOS app to solve the problem provided.

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The Challenge

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Problem: The company noted that a majority of buyers were using the Search bar and not browsing on the homescreen

Assumption: Noted behavior is a result of content on the homescreen not being personalized nor relevant enough to incentivize…


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Zara is one of my favorite clothing brands, but I run into problems every time I use the app. Although I am not affiliated with Zara, I wanted to figure out if other users were having similar problems. I decided to conduct usability tests, which led me to discover multiple pain points and redesign part of the experience.

Empathize

User Personas

The first step I took was perform online research around Zara’s customer-base. I then created a couple of provisional personas to cover the hypothesized, largest group of customers: professionals in their 20s and 30s and in the middle-upper income bracket.

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Job Stories

In addition to personas, I also spent some time understanding the context surrounding the users when they use the app in order to further understand their motivation and desired outcome. …

About

William Ng

Product Designer @Shipt

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